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5 Reasons People Like Technology White PapersChristine Taylor A good white paper is a paper that makes you look good. You look good when your white paper makes sense, when it’s readable, when it concentrates on benefits and examples, and when it’s easy to get. Here’s why: Reason #1. Many people would rather die than talk to a sales representative right off the bat, but they will read a white paper. When people start researching a product, they are not prepared to talk to a salesperson. They have no idea if the product is for them, or if they even need the technology at all. They’ll also be resistant to new and innovative technologies. Well-written, benefit-laden white papers will qualify your product to the reader, and qualify the reader to you at the next stage in the sales cycle. Reason #2. White papers build a bridge between the prospect and your organization’s salespeople. When the salesperson does call, it’s not out of the blue. If a user has downloaded a white paper, there is an established connection between user interest and your company. The call can even be welcome if the customer has more questions and is interested in moving forward. Reason #3. White papers are simple to host on the Web, where people can easily download and read them. In addition to your own company Website, there are numerous sites that host white papers and make it easy for prospects to download the paper. Many companies take this opportunity to capture reader information, including if the reader wants to be contacted. If they do request contact, for heaven’s sake contact them! They are coming highly qualified. Reason #4. You’re not just reaching prospective customers with white papers, you’re also reaching journalists. Or you should be. This is why you should always include a solid technical section in a white paper: journalists doesn’t want to download a white paper and find a brochure, it makes them cranky. But if you deliver a valuable white paper, the journalist is far more likely to speak well of you and your product. This, of course, is the essence of media relations. Reason #5. And speaking of journalists, what do they do when they pick up or receive expensive press kits They throw them away, but they do keep valuable information like booklets and white papers. As a senior editor and editor-in-chief for data storage magazines, I can’t tell you how many beautiful and pricey press kits I picked up, then threw away. What did I keep White papers. Who did I think of when I was writing a story on that technology The company that wrote the white paper. The CLEAR Process All white papers need to combine good writing, good structure, and clear technical explanations -- high level or not, depending on purpose and audience -- and case studies. The process is CLEAR:
People like technology white papers if the paper is clear, useful, readable and available. Make sure your white papers fit the bill with the CLEAR process, or call a professional white paper writer for your next project.
| ![]() | ![]() | ![]() | RELATED ARTICLES Top 7 Essential "Hot-Selling Points" To Implement Before Writing Chapter One Every part of your book can be a sales tool. When you include the below tips, you will have a roadmap to follow to keep your writing organized and compelling, and youll sell more books than you ever dreamed of! English Has Come A Long, Long Way... I often wonder what would happen if Shakespeare were to be transported in a time machine to our world today.What would he thinkHow would he react Give Your Readers A Sample Manufacturers of food products are masters at marketing. When they launch a new product, they hire crews of merchandisers to pass out samples and coupons during peak grocery shopping times. The result – a large percentage of shoppers become first-time buyers after receiving their free sample and an incentive to buy. Many of those buyers will end up loyal customers. Vital Verbs Conditions of use: Editor: The following article is offered for free use in your ezine, print publication, or on your web site, as long as the content is not altered, and the copyright and author credit box at the end are also included. Notification of use would be appreciated. Film Review: Anything Else I went to see “Anything Else” because I heard an intriguing rumor that Woody Allen had cut all of his own scenes out of the movie. It turns out that not only was he in most of it, there were two of him. Promoting Your Online Writing Portfolio Dear Writing Reader, 5 Benefits of Keeping a Personal Journal Everyone who has kept a personal journal knows that writing is a therapeutic process that helps integrate seemingly unconnected life events.Some believe the process works because the physical act of writing using your hand-eye coordination occupies your left brain, leaving your right brain free to access emotions, intuit connections, and create new insights. 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The problem is that theyre not so sure they want the pressure of being an author. But they do want it. But they dont. And so on. A "Plan 9" Book Sometimes, when you do a little writing like I do, you get tipped off as to what upcoming books and authors are really gonna be hot. And folks, I’ve got a book title and an author’s name for y’all that I think may be the hottest of this entire year. The book’s title "Manuscripts Wanted" - Questions You Should Ask The Publisher Before You Sign There are days when I feel as if everyone I know is a writer, and that they are all looking for the same thing, to be heard. The pursuit of finding someone to accept a manuscript for publication is at best disheartening. Many begin to feel that continued rejection is about as miserable as a writer will ever feel – it is not. Signing with the wrong publisher not only brings misery in a new and clever package, but it can also quite possibly destroy the inclination to write. A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money COPYWRITING 8 Tips to Get Publishers to Notice You If your articles arent getting published very often, or you just want to increase the chances of them being published, then you will benefit from the tips in this article. Incredibly Bad Articles Will Kill Your Credibility Ive noticed a disturbing trend recently of articles suggesting that people write articles to send traffic to their websites, and enhance their credibility. In theory, the more articles you write, the more traffic youll receive, the more credibility youll have, the more sales youll make. Do You Plot With Your Character In Mind Creative Writing Tips – Veerappan - The Legendary Bandit No More! Known by different nomenclatures like bandit king, elephant poacher, sandalwood smuggler and the much recent Robinhood of India, Veerappanthe forest brigand was finally killed in an encounter this month. This man popular for his handlebar moustache, hacked more than 120 people to death during his reign of terror spanning over four decades, felled thousands of sandalwood trees worth and sandalwood worth $22 million, and poached about 2,000 elephants for more than 88,000 pounds of ivory worth $2.6 million and what not! It took about 20 years and more than Rs 1000 crores to finally kill Veerappan, making this manhunt, Indias biggest and most expensive. Interviewing an Author: Dont Be Left Speechless Edited by Jenny Wilson 10 Profitable Tips For Article Writers 1. Write to one person. ![]() |
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