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Copywriting InformationWant to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider CopywritingLooking to chuck that full-time job for a life of full-time writing? Or maybe you?ve already dumped the day job but aren?t quite as busy as you?d like to be. Why not take a closer look at copywriting? Top 7 Things To Do Before You Hire A CopywriterNow that you?ve decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one. Memorable Sales Copy -- How to Write itWant to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it? No-Holds-Barred Conversation with Dan Lok - Part 1Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services? Freelance Writers: Double Your IncomeFreelance writers are a strange group of people when it comes to running their own businesses. Three Tips For Magnetizing Your CopyThe difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is. Are Long Copy Salesletters Scams?A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.) Prevent Procrastination With Positive PressureMy wife and I recently bought a house. Its Not What You Say But How You Say ItCopy is all about words. Or is it? The Biggest Mistake Copywriters MakeMost of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive. How to Write Carrot-Wielding Copy!A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be): Headlines That Pull, Persuade and Propel!When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline. Want a Sticky Site That Sells? Forget Content!An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content. Boost Your Conversion Rate In Three StepsWhen I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective. Be Contagious... Spread The Word!"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.htm" attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez.Gen worms as they spread like wildfire has brought the web to a crawl at times.
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