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Copywriting InformationKiller Ad CopyNot everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well. 10 Tips for Writing Effective Web CopyOn the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site?s success or failure. 3 Tips For Writing Content That Will Make You SalesContent is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website's success. If you have engrossing, valuable and relevant content you are onto a winner.. How To Test The Body Of Your Sales Copy For WeaknessesYour sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. Content is KingIntroduction Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct ThemWhen you're writing or evaluating copy for a B to B marketing (also referred to as b-to-b or business to business marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our organization" and let lots of other copywriting basics fly out the window. Three Steps To Pump Up The Drama In Your CopyAll the world?s a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale. A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You MoneyCOPYWRITING Pulling Sales with Your Ad CopyOne of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything. How Ghost Writing Articles And Booklets Can Earn You Big Money!Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses could earn you a lot of money and end your painful quest for writing jobs. Writing For Sex MarketsMany professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's about as far as many writers will ever take the concept. Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) WorkYou can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of course, as the freelancer, you get paid much more for turning out a succession of assignments that assimilate a successful campaign. Working With a Freelance EditorIf you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a magazine article. Even if you are a brilliant writer, it always helps to have someone else look at the work with fresh eyes. Advice From Successful Freelancers: Starting & Maintaining A Freelancer CareerFor the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers who were living their dream life. Following are some of their answers. They cover successful marketing techniques, how to get clients and more! Super Verbs Really Move Your CopyRun or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle" evokes definite images in your reader's mind.
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Killer Ad Copy Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well. 7 Steps You MUST Take Before Writing a Word of Copy! Copywriting Checklist Writing Effective Sales Copy Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words. Why You Should Write To Inform And Not To Sell Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. In the long run your ad will pay for itself. Although costly, it may just be the best investment you make. 3 Reasons why Content is Still King Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesses as a result. How to Write Carrot-Wielding Copy! A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be): Fundraising Letters: Where To Find Creative Ideas For Your Appeals How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive that you run year after year. 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