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Using Demographic Data For Your Direct Mail Marketing CampaignFrank Levert Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepreneurs but how can you find a way to reach those high potential markets Using demographic data could be your solution. In the United States, demographic data is easy to get through the US Census Bureau website. Although, understanding how to extract data from a database and segment markets in a way to identify which market would be your best target for a direct mail marketing campaign requires great knowledge of census data and market segmentation techniques. Acquiring this knowledge takes time and hiring a full time employee that is expert in market segmentation can be costly. Since the whole purpose of using demographic data for your direct mail marketing campaign is to save money and increase benefits, buying mailing lists or a market segmentation system might be the smart choice. When purchasing a mailing list, it is important to learn about its selection process. Do you want a business list or a residential list Do you want to target markets with a household average of 40 years old or would you rather target markets with a younger population Demographic data used to build a mailing list can make a huge difference on your return on investment. Imagine having an online casino and then get a list of zip codes in which a very high percentage of people recently visited a casino and purchased online with their credit card, have a high income, no kids, etc. That would make people living in those zip codes very high potential clients for your online casino right Can you imagine using such demographic data in your advantage for a direct mail marketing campaign! Sounds good As mentioned before, buying mailing lists or a market segmentation system based on demographic data for your direct mail marketing campaign is cheaper than hiring a full time employee specialized in market segmentation or direct mail marketing but its still an important investment that requires some research. Many companies are offering such mailing lists, market segmentation systems, specific industry solutions and direct mail marketing solutions. Its now up to you to find the right data provider for your business and achieve succesful direct mail marketing campaign using demographic data!
| | | | RELATED ARTICLES Top 3 Viral Marketing Techniques Interested in finding a way to literally draw new customers to your website without doing anything Have your visitors feel exited about telling other people about your website Then don’t stop reading here! “Super Adjectives” Boost the Power of Your Copy Pretty or elegant Good or scrumptious Nice or delightful There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively. Direct Mail – Don’t Assume, Just Test and Track Where to Start: If You Dont Know This, You Might Loose Your Commissions! Are you aware that using certain tools to protect your affiliate commissions might in fact cause you to loose them How To Get New Business Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure clients in the long term. Instead they use their newsletters to pitch their freelance services and advertise their qualifications. This method does not work effectively. Its why freelancers dont bother publishing a second issue— because prospects tossed out or deleted their first issue. Networking - Relax! Networking – relax! – Gill Fernley and Justin Baker, Six Degrees Network Useful Tips for Evaluating Your Meeting Venue Options However, large or small the meeting, location is key. Your environment, formal or informal, helps set the necessary mood and ambiance for the meeting to take place. Think about choosing a comfortable, yet stimulating environment that encourages attendees to concentrate, but beware of making it too cozy and relaxing that they’re likely to fall asleep. How Do You Define a Good Logo Design Everyone wants his company logo to be the best but how good is good How do we define a good logo Is it necessary to be colorful or an exquisite piece of art Can a simple design work as a good logo We are often in a dilemma. SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2 Its been a myth for as long as the Internet has been in existence.Get good rankings and your site will be successful.I hate to be the bearer of bad news, but that has never been the case.What you get when you achieve good search engine rankings is a lot of traffic.That *can* be a wonderful thing, but it by no means guarantees even one sale. The Seven Traits Needed To Become A Leader In Network Marketing Do you ever wonder what character traits are needed to become a successful leader in network marketing. Network marketing is a very hard business to do it is not a get rich vehicle. This industry needs a certain type of person to be successful. Five Tips to Become a Soundbite Genius 1. Speak in soundbites to everyone. Developing A List Of Keywords For Marketing Keywords arent just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts. Why Marketing Fails: Situational Marketing 101 There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked! Marketing is a Patience Game “Get your positioning and your programs implemented properly, and the numbers will come.But you’ve got to have some patience.”– Jack Trout with Steve Rivkin“The New Positioning.The Latest on the World’s #1 Business Strategy” Sell with KISS, as in "Keep it Simple, Stupid" From “Smart Marketing – What big companies practice and you should learn about marketing branding and business development” by Stan Rosenzweig. Where to Find a Cash Windfall of $10,000 to $1,000,000--You Never Knew You Had. There is a rather famous true story called “Acres ofDiamonds”. Intro to the Traffic Exchanges Even if youve been marketing on the internet for only a very short time youve no doubt come accross traffic exchanges. The number of exchanges out there is staggering, so if you need to know what these things are all about read on. Does Your Brochure Pass the Test- Part 1 Your prospects will decided if they want to read your brochure in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds Will you make a favorable impression with your prospect Will you move your prospect closer to the sale How to Write B2B Ads That Catch Customers Are your business-to-business ads working for you If they are not making sales, are they at least generating interest in your company Are they making an impression on your potential customers by making you stand out in a crowd If not, then you should take a look at this article and get those ads working hard for you. |
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