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Marketing is a Patience GameDarrin F. Coe “Get your positioning and your programs implemented properly, and the numbers will come. But you’ve got to have some patience.”
One of the biggest derailers of successful marketing is the process of continually changing your marketing strategy. According to Jay Levinson, author of the Guerilla Marketing series of books, says in the book “Guerilla Advertising”, that many great advertising campaigns are abandoned much to early before they have a chance to produce great results. Understand that because consumers are bombarded by advertising images and messages constantly, they will perceive those messages and images that are consistent. You need to slowly work your way into the brain of the consumer. Bullying your way in may produce some short term results but given the way consumers think, a bullying approach will soon be dismissed and filtered out. The key to great marketing is simplicity, focus, and patience. Continually being in the consumer’s awareness with a simply message and a strong focus will yield better long term results than a complicated, bullying message that slaps the consumer alongside their frontal cortex. Again, referencing Jay Levinson, you should consider your marketing and advertising as a conservative investment that you expect to yield big payoff over time. Marketing and advertising is not a speculative investment, in which you win or lose big. As you develop your marketing plan, build in patience and consistency. Consumers like stability in a business and one way to build stability is a consistent marketing message that they are able to get used to seeing and processing. This type of campaign is comforting to the consumer who is used to in your face advertising being blasted at them over multiple media channels. You may not see the numbers change immediately but they will come with patience.
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Reasons People Go to Church You can do a search of the internet and find lots of information about the excuses people give for not attending church.Some of the most common excuses seem to be that the worship services are boring, the beliefs of churches and the person has other commitments.Some religious leaders have taken these excuses and applied them to other things.One such leader made a list of reasons why he was giving up eating based on what he considered to be the most common excuses for not attending church.Another religious leader made a list of reasons he was giving up sports based on the same list of excuses.Someone once made a list of ways that a church could eliminate all of the excuses by providing recliners and cots, etc for the people who attend.While all of these can seem comical to people who attend on a regular basis and there may be some truth to the belief that people are offering poor excuses for not attending church, I do not find the tactic of making fun of the excuses to be very helpful.I doubt the infrequent and non-attendees are insulted by the remarks of these individuals and may find the remarks comical as well, but it is not likely that a person will start attending church after hearing or reading a comical critique of their excuses.At the best such a person will just keep doing what he is doing, which is not attending church.At the worst a person might add the excuse of being made fun of to his list of reasons he does not attend church. |
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