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Internet Nielsen ReportsBryan Brandenburg What if you were able to have access to your competitors web statistics What if you knew how much traffic they had, the average number of page views, what other sites their visitors went to What if you could tell how successful a campaign was or if their recent press release had any impact Would that be a strategic advantage The Nielsen Ratings of the Internet There is an incredible marketing research tool called the Alexa Toolbar that you can find at www.Alexa.com. Alexa is owned by Amazon and is essentially the Nielsen Ratings for the Internet. Relative Traffic Rankings When you install the Alexa Toolbar you will be able to see a ranking of every important website on the Internet. Its a relative ranking and biased towards the US but its incredibly useful information. A traffic ranking of 10,000 means that there are 9,999 websites more popular and every other website on the Internet is less popular. So if your competitor is claiming they are the most popular website of their kind on the Internet youll be able to judge for yourself. No Data means that although the website may have some visitors, none of them use the toolbar or its not significant enough to measure. Historical Traffic Trends Shown Graphically As a consumer youll be able to determine how popular a website is and if "theyre real". Alexa shows historical trends graphically for the top 100,000 websites on the Internet so you can see if a website is getting more or less popular. You can even do a graphical comparison between two websites, like you and your competitor, to see how youre doing. The site also details reach per million surfers and average number of page views per visitor in both table form and graphically An example can be seen at http://www.alexa.com/data/details/traffic_detailsq=&url=vmmg.net. Other Statistics Alexa also has a variety of other useful statistics about websites. It lists the number of important links to the website which is a factor when it comes to Search Engine Optimization. This would not include most "link farms" and relatively less important website links. It also shows where the visitors are spending their time on a website and what other websites the visitors are surfing. Top Website Listings There is also top website listings and top category listings for a number of vertical markets. Want to find out the top sports sites, business sites or even photography, its all here. This is really useful when youre looking at the dominant players in your market and trying to emulate the best in your category. Install the Toolbar Now Although anyone can get the great information on Alexa just by going to the website, youll want to install the toolbar for real-time analysis of every website you visit. Not only will you be able to determine the relative ranking of every website you visit, but youll instantly see related websites that may aid in finding whatever youre looking for. You can download the toolbar now at www.alexa.com.
| | | | RELATED ARTICLES Does your Internet Marketing Pull "Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories: Psychological Tricks in Selling In this article, Im revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you dont sell anything Should you ignore this information Build Your Business by Building Relationships People do business with people that they know and trust. As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level. This process of building relationships can take many forms. Take a few minutes to review what is working for you in this area. Then consider these ideas to add to your relationship building toolkit. How to Write Your Way to More Quilting Business So, youve opened up your quilting business Keeping Your Sub-Affiliates From Quitting One of the biggest if not the leading problem for internet marketers is keeping your affiliates from quitting. The time and effort that has been put forth to get your affiliates can seem like a waste of time if soon after joining your program they either opt-out or become inactive. Unless you are determined to succeed you may find yourself doing the same. Before we can hope to keep our affiliates active and motivated we must determine why they give up. Taking the Mystery out of Marketing Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what By measuring the results or your marketing efforts and collecting feedback, you can uncover the secrets of what is and isnt working and learn what to refurbish or replace to generate more leads and increase sales. How to Generate More Business by Telling People What You Do What do you tell people when asked what you doMany small business owners and independent professionals repeatedly miss great opportunities to generate new business or develop leads by answering the “what do you do” question with a poorly crafted or completely unplanned answer.If your answer does not regularly start a conversation about your business you need to change your answer. Useful Tips for Evaluating Your Meeting Venue Options However, large or small the meeting, location is key. Your environment, formal or informal, helps set the necessary mood and ambiance for the meeting to take place. Think about choosing a comfortable, yet stimulating environment that encourages attendees to concentrate, but beware of making it too cozy and relaxing that they’re likely to fall asleep. Networking on the Net Networking is one of the most effective ways to find clients for any consulting or professional services business. But if you limit your networking to only what you can do in person, youll be missing out on a huge number of possibilities. PR Trump Style If anyone knows how to toot his own horn its Donald Trump. How does he get away with it How can you follow in the footsteps of his success SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2 Its been a myth for as long as the Internet has been in existence.Get good rankings and your site will be successful.I hate to be the bearer of bad news, but that has never been the case.What you get when you achieve good search engine rankings is a lot of traffic.That *can* be a wonderful thing, but it by no means guarantees even one sale. Brand Yourself with a Better Bio A bio is a key part of your marketing toolbox. And a well written one is worth it’s weight in gold! This seeming simple marketing blurb has the amazing power to wow the media, impress a decision maker, or showcase your expertise to any potential buyer. And, once you have written a good bio, you’ll find a million uses for it. In addition to adding one to your website, you can use in your article byline, email signature, one sheet, promotional flyers, brochures, sales letters, and more! But how you go about writing a bio Below are some 20 tips for what to include in your bio. Determining Visitor Types The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor. Rules of Thumb for Marketing to Your Past Customers Keeping in touch can dramatically increase business, when done properly. How to Add Warmth, Color & Texture to Your Advertisements "…A powerful agent is the right word…" --Mark Twain Top 3 Rules for Writing Effective Copy One thing all successful Internet marketers have in common is that theyre good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells! Basic Marketing Dope Sometimes the simplest data is the best.Marketing is not complex if you know the basics – that’s true with anything by the way.Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff. Turning Challenge Into Opportunity There is a common saying that whenever you are presented with a problem or a challenge, you should turn it into an opportunity. Some of the people who have mastered this concept are; the United States Government, Large Corporations, Self Made Millionaires. Some Copy Tips From An Old Hand I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself. How to Earn More by Visualizing Your Marketing Success Did you ever imagine yourself lying on a beach enjoying the sun or spending the holidays relaxing with relatives We all daydream and picture ourselves in places wed like to go to, or doing things we enjoy or have always wanted to try. |
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