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Top 10 Reasons to Use a Blog to Publish Your EzineDenise Wakeman Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog. 1. A blog is web based so you can update and post new articles anywhere, anytime. Its a dynamic medium that can be updated on a moments notice. 2. Subscribers can subscribe to your RSS Really Simple Syndication feed and have your content delivered straight to their desktop. This delivery system bypasses spam filters and readers get exactly the content they want. 3. No web site to mess with. Its very inexpensive way to set up a web presence for your ezine. There are several sites where you can set up a free blog and others are very reasonably priced for the massive exposure you can get. 4. You can set up links for ads and your affiliate programs in side columns so you dont have to include them in your ezine format. 5. You can set up a subscription form and send emails to your subscribers when new content is added. 6. Blogs link to other blogs which helps you create a viral marketing system and increases your exposure in search engines. Search engines LOVE text based, fresh content that is highly focused key word rich. 7. You can use your ezine blog to become a trusted expert for your subscribers, by filtering content for them so they dont have to visit hundreds of web sites. 8. You have an instant archive of all your articles. When you post an article, a new page and permalink is created. People can share that link with others and be sent directly to the article being referenced. 9. Readers can comment on your articles, which creates rapport and trust between you and your subscriber. Comments also add rich content to your site and again, helps your ranking in the search engines. 10. The bottom line is this: using a blog can help you attract more visitors who become subscribers and then eventually become clients. For an ezine publisher, a blog compliments and can significantly ease the delivery of your ezine content. Essentially, like any web site, you have to promote it and encourage people to add your site to their RSS feed thats another subject or subscribe for updates through a subscription form. Thats why I put a subscribe form on my site – subscribers and get updates in anyway they want. You still need to submit to search engines and directories to drive traffic. If you already have an ezine subscriber database, my advice would be to post everything on the blog and then send a weekly email, or whatever your normal publishing schedule is, informing your subscribers when new content is posted. Marketing is done in a conversational way and via the links on your blog. Announcements can be posted on the blog and to ones list. I see the blog and ezine database as complimentary...working together to increase your exposure and make it easier for people to get your information and build relationships.
| | | | RELATED ARTICLES Writing Marketing Copy That Sells When your prospects see your marketing materials, your brochure, your web site or your ads you want them toread them. You want prospects to read not just the firstsentence but the majority of your copy. Once theyve readit, you want them to decide that they need your productor service and either make a purchase or contact you formore information. Who Is Your Market and Where Are They An important part of planning your business is to know who will use your products/services. Customer Lifetime Value - The Key To Maximizing Your Profits! The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value. 10 Steps to Getting Paid for Your Marketing Materials How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here’s how to do it. The Added Effectiveness of Promotional Products in Your Marketing Plan Recently, I stopped by a new car wash in my town and while preparing toinsert my six quarters into the machine to start the cleaning process,the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it. The Lazy Mans Way To Riches The title of this article also happens to be the title of one of the greatest ads of all time, written by a man named Joe Karbo. Is Windows XP Service Pack 2 SP2 Killing Your Affiliate Sales Have you noticed a drop in affiliate sales since Microsofts Windows XP Service Pack 2 SP2 was released I have and I didnt really know why until my wife, kids, and friends started asking me why their computer wasnt working right. Some Things in Life ARE Guaranteed Some Things in Life ARE Guaranteed. Googles Trap, DMOZs Nap, And Yahoo!s Crap On November 16th, 2003, Google commenced an update the Florida update which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. It is common to give alphabetical names to Googles updates in the very same way that names are given to hurricanes, and this one became known as "Florida". Book Yourself Solid THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLING Success on the Web: Detailed Case Study with ROI Figures Top of the Hill How To Get Your Clients Attention “ Sorry, I was miles away “. Networked Markets Are Democratic, Structured Markets Are Republican. Today I was checking out Michelles A Small Victory. There are threads on self-publishing that mutated into a dispute about trolls, who was a troll, and whether linking to Little Green Footballs was as "un-nuanced" as linking to "Democratic Underground." Guest Articles: Good for Some, Bad for Others A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another depending on the site’s purpose and the underlying reasoning behind the action. Arrogant Overture Placing Greed Ahead Of Their Customers Needs According to the dictionary, the definition of the word "overture" is as follows: How to write a press release A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts. How to Generate Loads Of Free Traffic To Your Website! One of the most popular ways to generate free traffic to your website these days is to use a free traffic exchange service. The Anatomy of Hype On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch This approach sells," he said. Build Credibility, Value and Trust on a Shoestring Setting priorities in your business Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you dont sell; the beast, your business, dies. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it. How to Avoid the 11 Biggest Mistakes of First-Time “If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But, writing a book can also be tremendously frustrating and unrewarding. |
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