|
|
| Web Site Promotion Information |
|
|
|
|
Marketing Your Website
Market my website? Why should I have to spend time and money marketing my website? It's supposed to be marketing my business!!! That's how so many business owners feel, they spend a bit of money on their website design and then sit, doing nothing, waiting in vain for it to start paying dividends and bringing in the customers. It's very simple really, nobody is going to come to your new site if they don't know about it - if they don't see mention of it, a link to it or aren't recommended it. So how can you get your website noticed? Here's a list of the common methods you can use:
Traditional Marketing Magazine & newspaper ads, Yellow Pages, PR articles, leaflets & door drops, business cards, email signatures, company stationary, company vehicles, the front of your store. These and many more are places you can and should advertise your website's URL. Search Engines Getting to the top of a keyword search on the major search engines - Google, Yahoo etc. - is high on the wish list of most website owners. Unfortunately it's not something that will happen straightaway. It can take many months of adding content, getting links from other sites and optimising your content for keywords to get a high listing. Online Directories Directories are collections of website addresses that are collated by human beings. Most will charge a fee for inclusion, DMOZ/ODP is the one everyone wants to get listed in - it's free and will have a great effect on your search engine ranking, but expect to wait months if not years for a listing. Links Development This is one of the most powerful ways of promoting your site. It means getting other (hopefully related) sites to include links to yours. To get a link simply email the site owners and ask for one. Often you'll have to reciprocate the kindness i.e. link to their site as well but some will be happy to list your URL for nothing. If you're a member of local business groups then don't forget to include your web address on their sites. What about all your suppliers, can you get a listing on theirs? Not only will you get people visiting your site via all these links, you'll also improve your position on search engine listings (search engines algorithms take the number of links to your site to be an indication of its importance). Discussion Forums Another way you can attract attention is by participating in online discussion forums (to do with your area of expertise of course!). Most will allow you to include a website link in your signature, i.e. a link to your site in every post you make. Article Submission This is a brilliant way of getting noticed. If you don't have any problems writing essays then get your pen out! There are many sites that allow you to submit your articles for free and they should all allow you to include a resource section on yourself or company with a link back to your site. Pay Per Click Pay Per Click (PPC) is a very good way of driving traffic to a site in the short term. Google's Adwords is one of the best known PPC systems around, Overture provide another. When somebody searches for keywords in Google you get a list of 'sponsored links' on the right hand column (go to Google and search for 'catering work' and see the sponsored links on the right). The owners of the sites don't pay anything unless the person browsing clicks through to their site. Banner Ads It might be worth putting up a Banner Ads on sites you know your prospective clients are likely to visit. The ads, which will be made to click through to your website, come in GIF format or, increasingly, are created in Flash for a more striking and memorable ad. Pricing is often Cost Per Click (CPC) but most common is Cost Per Thousand Impressions (CPM). CPM is related to how many people see your ad. As you can see, there are many ways of building up traffic to your site. If you've got products, services or content that people want and you're willing to put some effort into some of these methods then you will soon start to see a rise in visitors. Trevor Lewis has over 10 years in the Software Industry. He is currently a Senior Consultant at EMNM. EMNM offer a range of new media design services including multimedia presentations and website design.
|
|
|
|
RELATED ARTICLES
How To Stop Your Site Disappearing Into The Void Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges. So how do you cut through this and get people to read your message and take an interest in what you're advertising? The Amazing Ways To Jump Start Your Sales and Attract Orders Every business owner want to attract more orders and have more sales. You can do this in smart ways. Here are some tips and tactics. Website Marketing 101 When it comes to website marketing and promotions, you need to start here... Whats Wrong With Your Promotions? How many times have you been frustrated with your promotion efforts online? Top 10 Reasons Why I Reject Article Submissions Each week I receive dozens of article submissions to my websites from aspiring authors, website owners, and entrepreneurs. Unfortunately, I can only use a small fraction of the articles I receive because the writers are making one of the crucial mistakes listed below. Ten Free Ways To Promote Your Website Often, website owners would like to promote their new business but are strapped for cash. What a dilemma! How to market your product if the public doesn't know your website exist? The odds are you will lack the flow of traffic to survive in the vast ocean called the World Wide Web. 5 Totally Free Website Marketing Tools I've collected some really cool free products for you that will help with your website marketing efforts. What do I want in return? Nothing! How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes Holding a contest or sweepstakes can draw a lot of traffic to your Web site. You can announce your site to hundreds of Web sites that list free contests and sweepstakes. Send out a press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by e-mail. Increase Your Web Traffic without Breaking the Bank If you are like most webmasters, your goal is to increase your website's traffic in order to increase sales and ultimately revenue. But, you might be wondering how you can possibly perform a marketing campaign if you do not have much of an advertising budget. Fortunately, some of the best ways to increase your website traffic are free and will not break the bank. Read the following tips and implement them into your marketing plan to get more traffic to your website. One Way Link Building Campaigns This article explains in detail the various issues related to the linking campaign that you will need to mount, to establish your worth in the algorithms of search engines . Some of the issues that we will be tackling in this & subsequent articles are: Avoid These Common Mistakes With Your Links... Links are the main pillar of your website. To navigate from one page to another page in your website or to another website, you need to keep the links.You can also create page jumps in the same page or different pages of your website. Success Is Simple: Five Steps to Online Success The Internet can be a confusing place to do business. It often seems like there are a million 'gurus' on the Net, all speaking at the same time, and telling you how they have "the" road map to success. How To Turn Your Clients Into Raving Fans So, you don't have a multi-million dollar advertising campaign? You don't have a staff of hundreds, venture capital backing or someone from Star Trek as your spokesperson? Then perhaps it's time to look into one of the advantages that you do have over these e-commerce giants... customer service. Online Advertising: Three Smart Online Advertising Secrets To Promote Your Online Business The shortcut to succeed in business is to do what those who have succeeded did. Building Online Visibility: A Three-Point Plan For Any Business The latest trend in online marketing focuses on local search. While there are plenty of business site directories that act like online telephone directories, local search is more than a telephone directory or classified ad site. It's a community-oriented, user-friendly approach to finding businesses close to home. Restaurant Website Promotion - How to Boost Your Business Using Tested Online Marketing Tactics Being a restaurant owner means you are always interested in getting more people into your restaurant, whether that be return customers or new customers, hopefully always a mixture of both. Fortunately, the Internet can help you in your marketing goals and not cost you a lot of money. However, since you will be marketing your particular restaurant, even if it is a chain, you will need to include a lot of locally specific information. How to Promote Websites Popularity? Once your site is launched, half your battle is won. What lies ahead is the interesting and challenging part of the game. Learning the basics of HTML, creating pages etc actually gets boring for some and they leave it at that.. But once you are beyond the basics, life gets better. The next step is promoting your website. There are various ways to do it. 10 Magic Ways To Multiply Your Orders 1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying. Increase Traffic to Your Website Free When I first began attempting to make money on the internet, I fell into the trap of advertising my website with "get rich quick" promoters and products, thinking I'd get my money back immediately with their allegedly wonderful services. After wasting hundreds of dollars on marketing, I decided to take another route: I tried pay-per-click search engines and other conventional-but-expensive means of generating traffic. Power Training for your website You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. Power Training for your Website ? Build that traffic By Marc Lindsay We all know what it is like to get in the gym and do a darn good workout don't we?? It feels exhilarating and you walk away with a sense of achievement and that you have done something right to your body Well I was in the gym the other day doing the strength component of my training and I it made me question myself. What is it that makes us bigger, grow more muscle, and get stronger. Or in the Internet side of things create more traffic flow, have more links coming in and achieve a higher Search Engine Ranking. They both require constant attention and work, It is better to work two or three major area's at the same time doing "power movements" as this creates more "bang for your buck" so to say. Well I have taken the major concepts of what is working for me in the gym and applied it to Internet Marketing. "POWER MOVEMENTS" So what is this amazing "power movement" you are talking about. It really is simple?? You are reading it. That's right by writing your own unique articles and submitting them to article submission sites you can do a Power Workout for your website by growing the three major groups. More traffic, more incoming links, higher search engine ranking. It doesn't have to exactly be about what you are offering as there are plenty of article accepting sites around. It could be on how to play golf properly but it is the recognition at the bottom of the article that matters. A simple signature with a short description of your site. Aswell as the web address of your site. Similar to the one at the bottom of this article. This is the "power movement" I am speaking of and trust me if you place one article a week and submit it to as many sites as you can then you will very quickly see a rise in incoming links, search engine rankings and traffic to your site for years to come. A lot of articles you write may even be picked up by other sites that you haven't even submitted to yet. This is the beauty of it all. Write one small article and reap the "power movements" for years to come. And that is it. See told you it was simple. Click below to find out how many thousands of sites are waiting for your hot article now Sites that accept articles Or alternatively you could do a search at http://www.yahoo.com With the search phrase "article submission" For something so simple it is worth getting over your fears and as Nike would say "Just Do It" *~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
|
| home | site map |
| © 2005 |