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Growing Your Business In CyberSpaceMark Sincevich A synopsis of Philippa Gamses Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004 Someone had asked Philippa why Websites are such a pain in a pre-seminar question. Her opening reply was simple, yet powerful, "when you stop improving your site, you stop growing." She believes that Websites are a work in progress much like a business plan or ones own self-improvement. In fact, the first question you should ask yourself about your own Website is, "What does it really do for people" The second question is "Who is your audience" You see, websites are really a lot like a business plan! If you are trying to attract prospective clients, then each individual page on your site should offer something of value to your audience. The number one way that Philippa adds value to her audience is through her articles. The best way to keep getting top listings with the most popular search engines such as Google, Yahoo! or MSN, is to constantly change or add content. Her articles add value to her audience and are her number one search engine strategy. Maybe this is why she doesnt cold-call. Her customers tell her that they have seen her name in multiple locations before they call her directly. She said that we should think about the emotional connection that our website makes. How does your website represent you when you are not there Unfortunately most websites are not a true reflection of what we do and who we are. The reality is that our websites need to become an expertise center. We need to show a clear benefit such as how our programs will increase the creativity and balance of a prospective customer. Every page should have a strategy, a way to increase our database and provide a call to action. Philippa also believes that each web site should have a dynamite testimonial across the front of the homepage, because testimonials are the least-viewed section on every website! She recommends that we pull out our testimonials and sprinkle them throughout our site. And when we think of testimonials, we should be thinking about the substantive ways that we have helped our customers. If we attempt to be clear and specific about our program benefits, why not be clear and specific about their outcomes from real customers. She recommends that we have specific testimonials for specific programs. Talk about maximizing our congruency! In order to get started, Philippa wants to know what we have done today to improve our website. Two days after her seminar, I added a question and answer section and submitted my site to a dozen search engines. My next step is to write another article. What are you going to do today to improve your web site, your business and even yourself She encourages you to contact her about the changes you have made. For more information on how to improve your website further, Philippa recommends that you download her tip sheet, "Twenty-Three Proven Tips and Ideas for On-Line Marketing" at http://www.cyberspeaker.com/tipsheet.html. Philippa can be contacted directly at her office in Santa Cruz, California at 831-465-0317 or pgamse@cyberspeaker.com. If she doesnt get back to you immediately, it is due to her ongoing quest to find the best deli sandwich outside of New York City. c 2004, Mark Sincevich. All rights in all media reserved.
| ![]() | ![]() | ![]() | RELATED ARTICLES The Top 15 Essential Ingredients of Every WINDOWS HOSTING Plan Package First things First. Why would you like to have Windows Based Hosting when there are Linux packages for cheaper ratesThe answer is � it depends onwhat application you are looking to use for your hosting. Consider the tools and scripting languages you plan to use � if you use PHP, Perl or MySQL, Linux is the way forward. If apps are Microsoft-specific, then Windows is what you need.Clear� The Meta Tag Myth The more the better right Wrong. At least when it comes to meta tags. The history of the meta tag started off as a nice tool that web sites could use to show the search engines what the site was about without the words showing up on the actual page. It seemed like a great idea until people started to abuse the meta tag. They would add highly searched for keywords that were unrelated to their site in their meta tags in hopes of attracting additional traffic. 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Recently, I talked with a speaker about her "extremely successful" Website.She based this opinion on the fact that she was selling several e-books every day and generating "some calls".When I asked if she was reviewing her traffic analysis, she said "No, why should we - its clearly working - we can tell that from the sales".I didnt ask if she knew how her sales and calls compared to the actual visitor numbers for the site - I suspected that shed have been shocked to learn how many more opportunities she was losing. Absolute & Relative Links How Do They Rank The question for this article is whether or not you should use "absolute urls" or "relative urls" Not only that, this article researches whether or not Google ranks these methods differently. Link Popularity for a Successful Website: How Not to Go About Getting It A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. 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So what�s the difference Well often times if you�re talking about typical shared web hosting in the $6 to $20 range � nothing. That�s right � nothing! Nothing that is, except good old fashioned marketing and hype! ![]() |
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