|
|
| Marketing Information |
|
|
|
|
The Right Tools for Your Marketing JobScott Foreman Time is money; undoubtedly one of the oldest clichés in existence. Have you ever thought about what it really means though Is bending over to pick up a penny worth your time Maybe, but would it still be worth it to cross the street for the same penny. Maybe not. Your time has value. You can choose to use every minute of every day in any way you wish. It goes without saying that most of us would like to spend more time making money or at least have our “money making” time be more profitable. For those of you who do any type of mass marketing, you already know about Ad Trackers, Autoresponders, and Shopping Carts. You may or may not know that you can combine all three and more into one service. This week we start our first of a three part series on the many uses of a so called ‘complete marketing tool’ we’ll call it the Tool. Every Tool has different functions, but there are a few that are fairly universal and very necessary. This week, we’ll focus on the function often called Ad Tracking. Within a Tool, an Ad Tracker allows the marketer to set up a tracking protocol for any link on the marketer’s web site. What a tracking protocol tells you is exactly how many people clicked on your link. If the link goes to a desired location on your website, you can track your conversion rate as well. In either case, it’s invaluable information. Here are two examples. 1 Let’s say that you are promoting XYZ Shoe Polish on your website. In the middle of one of your product comparison pages, you put a hyperlink to XYZ’s home page… www.xyz-shoe-polish.com for example. You can look at your web logs to find out how many visitors that page received. Then you can go to your Tool’s Ad Tracker to find out how many of your visitors clicked on your link to XYZ. You can easily see how important that information is from a marketing perspective. 2 Let’s say you’ve just written an ebook on raising Tulips. You website is all about flower maintenance and in one of your spring articles, you put a link to your ebook sales page. Because of your Ad Tracker, you know exactly how many people got to your sales page through your article. And you know how many of your ebook customers were as a result of your well written article. Just the Ad Tracking function alone is worth the monthly fee paid to a Complete Marketing Tool service. With the incredibly useful aspects of the Ad Tracker, you’ve already saved time and marketing dollars. Nevertheless, there are a ton of other functions that the Tool service provides. Next week, we’ll talk about the Complete Marketing Tool’s ability to track your mailing list as well as your affiliates. In the meantime, if you can’t wait to check out the other Tool features for yourself, please feel free to check out the very same Marketing Tool we rely on everyday. See for yourself, how many of the great features could make your business easier and more efficient.
Remember, be good to yourself and never underestimate the power associated with the intensity of your passion. Copyright 2005 Foreman Enterprises
We will pay you TWO WAYS to run this article! First, we will pay you up to $25 for every person who visits our site and purchases a product as a result of you running or posting this article. PLUS, once you confirm we will give you a FREE DISPLAY AD in our Internet Success Newsletter thats how much we appreciate it! Make sure that you get your affiliate ID at:
This article may be reprinted for use in newsletters and websites provided that the information box is kept intact. Email notice of intent to publish is appreciated but not required: newsgroups@build-passive-income.com
| | | | RELATED ARTICLES How to Write B2B Ads That Catch Customers Are your business-to-business ads working for you If they are not making sales, are they at least generating interest in your company Are they making an impression on your potential customers by making you stand out in a crowd If not, then you should take a look at this article and get those ads working hard for you. Arrogant Overture Placing Greed Ahead Of Their Customers Needs According to the dictionary, the definition of the word "overture" is as follows: 11 Joint Venture Ideas To Get You Started On The Fast Track To Quick Profits 1. Find someone in your target market that either publishes an ezine or has a website. Ask them if they would like to join your affiliate program and promote your offers in their ezine, or on their site. In return, youll give them the product at no charge, and if you have an ezine or website, offer to promote something for them. Remember to make it an irresistible offer for them! Book Club Sales -- Increasing the Odds What is a book club sale It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to “borrow” your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members. Top 3 Viral Marketing Techniques Interested in finding a way to literally draw new customers to your website without doing anything Have your visitors feel exited about telling other people about your website Then don’t stop reading here! The Psychology of Urgency: Make Them Want It Now! “I’ll think it over and get back to you.”“Sure, we’ll do that someday.”“I need to check with my colleagues.”“Give me a call next month, then we can set a date.” Google, Yahoo!, Pandoras Box And The Lottery In the fall of 1990, the musical group Snap had a monster number one hit record called, "Ive Got The Power." The 10 Commandments of Guerrilla Marketing Design Guerrilla Marketing Design is more an attitude than a system of do’s and don’ts. It’s an attitude that emphasizes the efficient and memorable delivery of information. Advertising doesnt cost...it pays! Well this has been a busy day.I am truly fatigued.So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great. 4 Steps to Selling More With Your Web Site Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark. They dont generate large numbers of leads, help build relationships with prospects or generate the desired volume of sales. Fern Reiss’s PublishingGame.com: Achieve Media Attention for Your Business Do you want to be quoted by the national press on a daily basisHow much would that be worth to your business Publish a Web Album Using Adobe Photoshop or Macromedia Dreamweaver- Part 3 So now we have you pile of images looken real good, nicely organized in directories with an index.htm file, nice. Are we ready to publish this on the net Well, yes…but. There always is a but. Here are a couple of suggestions that will help you enhance your online photo album. But This Is Just My Opinion Hi, Charles...here,Your Cap and t-shirt guy From Texas. How are you doing today. 20 Top tips to writing effective surveys Writing surveys is easy; or is it The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys. How to Create and Sell *Your Own* Product or Service Its one thing to join affiliate programs and earn commissions but in order to make serious amounts of money, you need to have your own product or service to sell. Public Relations The wind of changes... How to Get the Right Clients and Avoid the Wrong Ones If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with to many clients you wish you didnt have to. Band Promotion - Book Your Garage Band Some Shows or Gigs So you have you press kit and demo CD and want to know what to do next.Why not try an open mic night at a local club.Most clubs advertise these open mic nights in your local music papers or entertainment magazines.Open mic nights will give your band experience on stage, and the club will most likely have a built in audience to perform for.Most of the time all you have to do is show up with your instruments.The PA system and drums are usually supplied.Call ahead just to make sure this is the case.Many of these events are hosted by local established bands and produce great networking opportunities.Make contacts with the bands playing the open mic night, and leave a press kit for the club owner.Maybe the hosting band likes your music and needs an opening act in the future.Sometimes people in the audience may be interested in your band, so have some business cards ready with all your contactinformation. 11 Creative Ways You Can Use Autoresponders 1. Pick 4 or more articles youve written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go. Public Relations — A Free Lunch Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyones bubble, but theres no such thing. However, there are ways to stretch your budget and marketing public relations PR is one of them. |
| home | site map |
| © 2005 |