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Advertising doesnt cost...it pays!Robert Kennedy Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great. What I want to write about today was advertising…
These are the three BASIC questions each business needs to answer before listing in any advertising campaign, online or offline. I will address each of these points very briefly in a matter of opinion.
Here are a few free tips that may help you: Tip 1 Do me a favor. The next time you are shopping at your local Wal-Mart, Home Depot or Tops, create a third eye for ADVERTISING. Walk the isles you would normally walk and buy the items you would normally buy. At the same time, keep your third eye opened. You will begin to recognize some common factors. Signage colors, placement of merchandise, free sample booths or aroma of baked goods. Allow these corporate giants to show you some advertising psychology that has proven success and apply these concepts in your world. Helpful Links Psychology of color- http://www.weprintcolor.com/moodofcolour.htm What do you see http://www.cs.toronto.edu/%7Emoraes/illusion.html How does color affect your mood http://www.weprintcolor.com/usingcolour2.htm Tip 2 If you are an online business, exposure to search engines is becoming increasing difficult. Search engines are where most websites receive visitors from. Once your website is completed and ready for business submit it to search engines, guides and directories. Especially the more prominent ones such as Google, Yahoo, MSN. You may even want to consider a paid listing at Yahoo. Google offers AdWords and AdSense, great programs. AdSense offers you revenue opportunities fir running text ads on your site. Every time the ads get clicked Google will pay you. On the other side there is AdWords. AdWords offer you an opportunity to advertise your product offerings in the text ads that appear on there search pages. In both cases all you need to do is apply: AdWords- https://adwords.google.com/select/ AdSense- https://www.google.com/adsense/ How to make money with AdSense- http://www.createonlinebusiness.com/adsense_index.html Tip 3 Design and print quality marketing material. So many businesses try to cut costs in the wrong areas, when it comes down to your image don’t cheap out. Also do not forget to print your website address all of your company’s printing and marketing material. It would surprise you the amount of times I see this being overlooked. Keep all of your expensive, high quality printing brief in content and more about image. Why, you might ask Unfortunately, in my business I have seen my share of wasted printed matter because someone didn’t proof read the properly, product information changed or prices changed. Display all of this information on your website, changes are far easier and cheaper to implement. Helpful links: Full Color Business Cards with Free Coating- http://www.weprintcolor.com/ The importance of Logo Branding- http://www.designlogos.net/ Download Business Templates- http://www.cardtemplates.com/ Well that’s about it for me today, I’m on my way to Walmart.
| | | | RELATED ARTICLES Internet Nielsen Reports What if you were able to have access to your competitors web statistics What if you knew how much traffic they had, the average number of page views, what other sites their visitors went to What if you could tell how successful a campaign was or if their recent press release had any impact Would that be a strategic advantage Turn your dreams into reality: How to market your intellectual property to the global market Turn your dreams into reality: How to market your intellectual property to the global market Book Yourself Solid THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLING “Super Verbs” Really Move Your Copy Run or hustleEat or devourMove or scurryYou can boost the power of your copy by boosting the quality of verbs you use.Verbs show action, and the way you describe that action can have a dramatic bearing on your readers.Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readersSure, "run" and "hustle" both indicate that someone is moving fast.But "run" is a dull, ordinary verb while "hustle" evokes definite images in your readers mind. The Seven Traits Needed To Become A Leader In Network Marketing Do you ever wonder what character traits are needed to become a successful leader in network marketing. Network marketing is a very hard business to do it is not a get rich vehicle. This industry needs a certain type of person to be successful. But This Is Just My Opinion Hi, Charles...here,Your Cap and t-shirt guy From Texas. How are you doing today. The New WebPosition Gold 3 . . . Definitely Worth the Wait At the special request of my students, Ive taken a long look at WebPosition Gold 3 http://www.webposition.com, and I can honestly say Im amazed at how this software program has matured and developed through the years. How to Get PR There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories about your company because the publisher or editor ultimately controls the content of a publication. However, here is the method we recommend: The Future Of Email Newsletter What are you doing with the Spam you receive Im sure you are not happyreceiving it just likenone between us . You have installed already a good Spam filteroryou let your ISP to select your Spam and youreceive it already into your "Spam mail folder" where from you can delete it easily. The Most Powerful Marketing Weapon Ever Invented It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes. Find Out Where Your Firm Stands in Today’s Customer Looking For Ways to Improve Sales and Customer Relationships Low-Cost Marketing With Postcards Heres a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. Theyre highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising. 10 Valuable Tips For Ezine Publishers 1. Write your own articles. Satisfied Employees, A Powerful Marketing Strategy Even in today’s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it You can always blame the economy, but is that the only reason The answer could be as simple as how respected and appreciated your staff feels. Boost Your Selling Power With Your Call-To-Action Phrases Look at your marketing material. Now, is there something missing If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they should act, how they should, or when they should act. Getting Noticed by the Search Engines Youve got a web site; and you want to attract lots of people to visit it so you can grow your business. But youre only getting a handful of visitors currently.What is the first thing to do to help people find your site 7 Ways to Get More Mileage from Your Free Reprint Articles Do you have old free reprint articles gathering dust Transform and re-submit them to give your business, product or service another boost! 3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth. Yellow Page Advertisers: Your Calls are Going to Decrease -Heres the Remedy Response rates to Yellow Page advertising are declining Michael Jackson, Classic Marketing Blunders And Your Wallet! You couldnt help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the stage presence of a twenty year veteran. Before or since, I havent seen a child that talented, that gifted, that dynamic, that charismatic! |
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