Marketing Information |
|
How "Secure" is YOUR Web SiteRobin Nobles A few days ago, an incident happened to me that has prompted the writing of this article. I’m sure that if this is an issue for me and one of my Web sites, it’s an issue for many others. With my personal Web site, I use a nationally known Internet Host provider to host it. They’ve hosted my site for years, and I can’t really complain about their services except that you can rarely find a real “person” to talk to. However, a few days ago, I wanted to give a good friend of mine, Dave Barry, access to FTP into my Web site to download a particular file. Rather than using an FTP program, he used IE Internet Explorer to FTP into the site. The strange thing is, before I even gave him my username and password, Dave was inside the server where my site is hosted! Dave said that the server, and any sites hosted on that server, were wide open for attack. He was able to see the System 32 Directory, passwords, etc. The good news for me is that Dave is a Certified Internet Webmaster Security Professional Instructor, so he knows exactly what he’s talking about and I don’t. He ran a report to show the vulnerability of my Web site. That report indicated that there were seven high risk vulnerabilities, four medium risk, and two low risk. It also said that it was imperative that I take immediate action in fixing the security issues of the network. Now isn’t this a comforting thought, especially since I’ve never questioned the security of my Web site I use one of the top Web hosting firms in the country. This problem should NOT have happened. I contacted the hosting company, and they’re checking into it. At one point, they said, “A little further research on my part found that anonymous FTP is erroneously enabled on your website.” Then, in a later e-mail, they changed their mind, “I did misspeak last night when I said that anonymous access was enabled, as I could not upload any files at all, though I could view some directories and files, evidently some relatively innocuous system data files.” Dave disagreed, and he promptly sent me two files to prove how vulnerable and insecure the system is. I sent them those files as well as the security report Dave ran, and they’re continuing to look into it. To date though, a week later, they still havent gotten back with me on it. In my case, though this is a very disturbing situation, it isn’t the end of the world. I don’t sell anything on my Web site – it’s there for informational purposes only. But, for those of you who actually sell goods or services over the Internet, this could be a huge, and extremely distressing, problem. As Dave said, “I could crash the entire server in a matter of minutes.” But, he’s one of the good guys wearing a white hat, not a hacker. He’s also responsible for 40+ Web sites through his company, all of which are extremely secure. What can you do to protect your own Web site Now that we know how serious a problem this can be, let’s look at some ways you can protect your Web site. 1. Contact a security expert like Dave Barry and have him run a security audit on your Web site. Visit Computer Concierge and complete the FREE Website security report. Find out what your Web site security vulnerabilities are, and learn what needs to be done to fix them. http://security-report.computer-concierge.com 2. If the security audit on your Web site proves that you have security issues, and if your host provider can’t give you a logical explanation, move your site to a different hosting company. I’m going to move my personal site to Combustion Hosting, where security is a #1 priority, and where I can get personal attention and support. http://combustionwebhosting.com/products/secureplans/ 3. Ask your current hosting company about their security policies. Then, point them to this URL, which lists The Top 20 Most Critical Internet Security Vulnerabilities. This list was compiled by a list of security experts from the FBI and the SANS Institute. Though you may not be able to understand much of the report, your hosting company will. Not only does the report list the security risks, but it also gives solutions to the problems. http://www.sans.org/top20/ 4. If you’re a “do it yourselfer,” visit the U.S. Department of Energy’s site which offers a listing of tools for security analysis. http://ciac.llnl.gov/ciac/SecurityTools.html 5. Or, consider Retina, which provides excellent security software. http://www.eeye.com/html/index.html 6. SecureNet Solutions also offers products that will run vulnerability reports for you. http://www.securenetsol.com/ The main thing is to learn from my “mistakes” and don’t be caught off guard. If you’re using a hosting company to host your Web site, make darn sure that the server and your Web site are secure. Visit Computer Concierge for a free security audit. Then, go with a reputable hosting company who places the utmost importance on security, like Combustion Hosting. Remember: Your Web site is your online business. Don’t you lock the door and secure the windows of your “brick and mortar” business Do you have an alarm system Don’t you think it’s important to do the same with your online business
| RELATED ARTICLES Google AdWords: Like Playing The Lottery A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket. How Can Multimedia Work For You Multimedia here and multimedia there. Is it just a flashy thing you dont need or the reason why your competitors are getting ahead Todays reality is that people live on a fast pace so their time is important. They watch tv going from one channel to the other, get a satellite dish so they can watch their favorite show on a different time schedule after putting the kids to bed, go through mail as fast as you can count up to 3, surf on the web with an average of 55 seconds spent on a web page, read the newspaper by going through the big titles, etc. It is a matter of facts, todays companies and entrepreneurs need to get the best out of every second a potential customer, or current customer, will spend paying attention to their offer. There are many ways to improve receptivity and develop time saving solutions such as using repetivity and faster technologies but how can multimedia work for you RSS FEEDS: Whither Thou Goest I open up the Feed Reader every day on my laptop and cruise the news feeds I subscribe to. The amount of information is now overwhelming, I need to just subscribe to only the feeds that are of immediate interest, else I would be reading feeds twenty four hours every day. Boost Your Selling Power With Your Call-To-Action Phrases Look at your marketing material. Now, is there something missing If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they should act, how they should, or when they should act. Removing Obstacles to Sales During the summer Olympics I watched the mens and womens hurdles. Im always impressed by these athletes ability to run at full speed and leap the hurdles without breaking stride. Online Music Marketing: Math or Myth Making money from music online: NARIP and the Hype Council help the record industry face the facts and expose the fiction – a report by The G-Man. What You Do To Reach Top Rankings In Search Engines Without doubt, it is hard to reach top positions in search engines especially If you are not an expert and intend to reach this high rankings with the most frequently used keywords and key phrases like, Internet marketing, home business, Money, money making. In a word, the most relevant keywords and phrases to sites which contain information about the art of making money on the Internet. How Important it is to Have a Professional Logo Design for Your Business There are a lot of things that contribute towards the success of a business. Having a good quality product doesnt necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design. Rules of Thumb for Marketing to Your Past Customers Keeping in touch can dramatically increase business, when done properly. The Reality of Search Engine Submissions Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way were submitting our Web pages and to rethink our submission strategies. 11 Quick Tips To Drive More Return Traffic To Your Business Website Sometimes you need a kick start to get of the ground when promoting your new business website. Use these 11 tips to get started. A combination of several tips will most likely guarantee return visitors on your website. Return visitors most likely mean more sales. The Truth About Overtures Pay-Per-Click Program Before Googles AdWords, Overture was the preeminent pay-per- click program. Its still a monolith in its own right that deserves a closer look. Learn how to Measure the Effectiveness of Your Online Marketing Campaigns. . . in a free PDF download Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines Do you realize the power in that one simple statement 10 Steps to a Great Newsletter A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams "Notice me!" so insistently, they blend into an muffled chorus. Its not easy for one to stand out with a clear, distinctive voice - like a soloist above the choir. That only happens when the business is clear about expressing its unique "song," and understands what buyers most want to hear. 3 Elements to a Deal-Sealing Classified Ad Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad. Putting Your Website to Work Websites have replaced the brochure as the “must have” marketing tool for businesses large and small.While virtually every business has a website, few are harnessing the potential of their websites and the internet in general to promote and grow their businesses.So how can you be sure your website is working for you Basic Marketing Dope Sometimes the simplest data is the best.Marketing is not complex if you know the basics – that’s true with anything by the way.Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff. Some of The Best Ways To Get Visitors To Your Site Before building a site there are many things that you need to take in mind. For example, how are you going to design your site, what is it going to cost you, how long will it take you to build, etc. All of these things mentioned a both are important aspects to consider when designing a site, but there is no point in doing all of this if you can’t even get visitors to your site afterwards. 10 Proven Ways To Accelerate Your Profits 1. Make copies of your web site in many different languages. Thisll allow foreign speaking people to read your web site and advertisements. |
home | site map |
© 2005 |