|
|
| Marketing Information |
|
|
|
|
Why Authors Should BlogJohn Colanzi While watching the presidential conventions I was struck by the fact that blogs had totally revolutionized the publishing industry. Sitting right alongside the major news agencies were the bloggers frantically typing on their laptops. Even seasoned veterans who had covered past conventions mentioned the power of this new media. Due to the dynamic nature of blogs, the bloggers with their laptops could report in real time, thus getting their stories online long before the morning newspapers would hit the streets. Commentators even mentioned that many of the breaking news stories had been reported first by bloggers. Think about this for a minute. Gutenberg revolutionized the publishing industry by letting writers mass produce their work. The next phase of growth was the Internet. Finally anyone could publish their work and have it sent around the globe in seconds. When the digital publishing revolution hit, it seemed too good to be true. With the digital revolution anyone and everyone could now spread their message. Writers could bypass the traditional publishing industry and save time in getting their work to the public. They no longer had to fear that dreaded rejection slip. They could succeed or fail on their own merit. No one had control over how or what he or she could write. The Internet was a writer’s paradise. It seemed as good as it could get. Well, we hadn’t seen anything. Web logs, or blogs as they are called, have propelled publishing to the next level. Not only could writers publish in real time, they could have it online instantly. As powerful as that may be, the real power lies in the ability to syndicate your writing by plugging your content into an RSS feed. Imagine the possibilities. You can now become a part of a targeted network of like-minded blogs and have your content spread through the entire network in the twinkling of an eye. You’ve got the ability to tap into the ultimate in viral marketing and branding. You can build an audience overnight. So, how can you get started The first thing you’ll need is a blog. Don’t let the concept of a blog intimidate you. I’ve got a blog and trust me; I’m not the sharpest axe in the shed when it comes to technology. To get started you’ll need a blog. Here are a few sites youll find helpful. FactoSystem Weblog ASP based
InstaBlog
OpenJournal
GeekLog - The Ultimate Weblog System
Blogger
Your goal when creating content for you blog, is the same as it would be when creating a website. Your content will be designed to attract the audience that would be interested in your books. The same idea applies when adding your blog to an RSS feed. You want to have your content syndicated to individuals that have an interest in your writings and are willing to buy your books. Your content gives them a taste of your writing style and expertise. The feed makes sure you get maximum exposure. An added benefit is most blogs allow visitors to post comments about your site. By posting their comments and having you reply, they get to know you are a real person. The ability to have a give and take with your visitors is an extremely powerful tool. Your readers will feel comfortable doing business with someone they know. Your next step is to plug into an RSS feed. Your goal when syndicating your content, is the same goal you would have when building the traditional ezine list. The feed will drive targeted traffic to your blog, but it’s your ability to provide quality content that will keep them coming back. So where can you learn more about RSS feeds An excellent place to start is RSSTop55 - Best Blog Directory And RSS Submission Sites. http://www.johncolanzi.com/feed.html This site is just what the name implies. The top 55 blog directory and submission sites. You can find a feed for any subject. If you’re serious about you writing, grab your blog. Plug into an RSS feed and become an expert overnight. Wishing You Success, John Colanzi
| | | | RELATED ARTICLES Developing A List Of Keywords For Marketing Keywords arent just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts. What is Search Engine Optimization It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites.Search engines are very useful in helping people find the relevant information they seek on the Internet.The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box. A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing We all hate e-mail spam, right I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. http://www.mailwasher.net How to write a press release A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts. The Ultimate PR Edge: Getting Reporters To Open Your E-Mails You know that getting publicity is vital to the health of your business.You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage.Here’s what you don’t know:The vast majority of e-mails sent to journalists never get read. 3 Steps To Better Sales Copywriting Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: RSS FEEDS: Whither Thou Goest I open up the Feed Reader every day on my laptop and cruise the news feeds I subscribe to. The amount of information is now overwhelming, I need to just subscribe to only the feeds that are of immediate interest, else I would be reading feeds twenty four hours every day. 7 Quick Marketing Tips To Uplift Your Profits 1. Publish an ezine. Your Business Deserves a Second Chance! When you started your business, you dreamed your customers would love your products and services.They would be excited.You would make money doing what you love. Are Your Emails Gettting Through If sending email to a mailing list is part of your markëting or business building strategy, you want to make sure your messages are reaching your audience. Are your readers getting your emails Due to the proliferation of sp@m, ISPs your web access and email provider have added content checkers to try to reduce the flow of unwanted mail. In principle this is a good idea. In practice, lots of sp@m is still getting through and many lëgitimatë emails, possibly including yours, are being blocked. Five Tips to Become a Soundbite Genius 1. Speak in soundbites to everyone. Permission Marketing With Tip Sheets Use tip sheets to encourage clients and prospects to sign up for your e-mail “Super Adjectives” Boost the Power of Your Copy Pretty or elegant Good or scrumptious Nice or delightful There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively. Googles Trap, DMOZs Nap, And Yahoo!s Crap On November 16th, 2003, Google commenced an update the Florida update which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. It is common to give alphabetical names to Googles updates in the very same way that names are given to hurricanes, and this one became known as "Florida". Internet Marketing is Changing Right Before Your Eyes! Theres no doubt about it . . . 10 Sizzling Tips For Affiliates 1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience. How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure clients in the long term. Instead they use their newsletters to pitch their freelance services and advertise their qualifications. This method does not work effectively. Its why freelancers dont bother publishing a second issue— because prospects tossed out or deleted their first issue. Managing Your Identity Managing your identity can seem hopeless at times. Here is a primer to assist you in creating great graphics that work. Ten Breakthrough Marketing Ideas 1. Create a directory of web sites on a specifictopic. Give people the option of adding thedirectory to their web site by linking to it. Putyour business advertisement at the top of thedirectors home page. This technique will get lotsof people to linkto your web site and give youfree advertising. 11 Quick Tips To Drive More Return Traffic To Your Business Website Sometimes you need a kick start to get of the ground when promoting your new business website. Use these 11 tips to get started. A combination of several tips will most likely guarantee return visitors on your website. Return visitors most likely mean more sales. |
| home | site map |
| © 2005 |