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Trinkets, Lockets And Empty PocketsDean Phillips It never ceases to amaze me how many people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad-- nothing! Even more amazing is how many people try to conduct business online without any money. The other day, I received an e-mail from a woman named Nadia inquiring about my E-mail Consultation Service. In her e-mail, she explained she had "empty pockets" and couldnt afford my subscription fee. However, since her ancestors were gypsies, she had plenty of jewelry and shed be willing to pay me with a few "trinkets and lockets," in exchange for my help. I politely declined her offer. I get my share of crazy e-mails, so I have no idea if that one was a hoax or not. Im assuming it was, since I never heard back from Nadia. Besides, I get so many e-mails every day from people asking me for free help and advice, I generally skim over them quickly and delete them. People, listen to me, please! You cant conduct business online or offline without any money. You just cant do it! Now Im not saying you need thousands of dollars--although that wouldnt hurt. However, you need to at least have two or three hundred dollars in the bank to work with. Its a myth that you can make money without having any money- -just a myth! The number one reason why most businesses fail is because theyre undercapitalized. They come online with just enough money to buy one ad--hoping to make a killing! If that ad happens to be a success--bingo, instant cash flow! But if that one ad fails, just like that, theyre out of business. I know youre excited about your new business, and you cant wait to get started. However, instead of rushing into things, take a few more weeks or months to save up a little more money, and then get started. Doing it that way does require a little more patience. But by having a little money to fall back on, you give yourself a greater chance to succeed, and in the long run, youll be a lot better off!
| | | | RELATED ARTICLES Tips from Chicago Search Engine Strategies - Part 2 The next session that I enjoyed was Shopping Search Tatics at Search Engine Strategies. Chris Bowler, Media Director and Search Practice Lead at Itraffic.com, Laura Thieme, President and Founder of Bizresearch and Craig Snyder EVP of Marchex were the speakers. Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions, moderated the Forum. 10 Magic Ways To Multiply Your Orders 1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying. Not Common But Effective Free Marketing We all know the many "free" traffic producing avenues. We all know about free classified ads, traffic exchanges, web site submitters, banner exchanges, link exchanges, but how many of you have ever thought of this FREE traffic avenue! In the past I have tried, I think, every free method of advertising, and have also had some success with the variety of free advertising resources. I have also tried different paid advertising sources. They have been very effective in building my business, but many times have proven to costly,especially when you are just starting out in a new business. So I was always on a quest to find new and better ways to advertise. Then I met a person on line with the secret!! Pay-Per-Click Search Engines: A Really Bad Investment What was once such a good thing is now a rip-off and a sham! Brand Love pt. 2 Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business. The Added Effectiveness of Promotional Products in Your Marketing Plan Recently, I stopped by a new car wash in my town and while preparing toinsert my six quarters into the machine to start the cleaning process,the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it. A Fast Way to Fill a Coaching Practice So youve gotten the coach training certification, made up your business cards, and started your web site. Youve discovered your niche, and you have been marketing - aggressively even! 10 Ways To Increase Your Free eBook Downloads 1. Anticipate the objections your visitors might have about your free ebook offer. You should research your target audiences needs and wants. How to Get PR There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories about your company because the publisher or editor ultimately controls the content of a publication. However, here is the method we recommend: The Sweet Aroma of Highly Effective Marketing Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process. "Marketing as a Spiritual Practice II: Unearthing Your Potential" Marketing as we know it is over. Done. Finito. 11 Quick Tips To Drive More Return Traffic To Your Business Website Sometimes you need a kick start to get of the ground when promoting your new business website. Use these 11 tips to get started. A combination of several tips will most likely guarantee return visitors on your website. Return visitors most likely mean more sales. Are You a Cultivator or a Harvester As a result of providing marketing consulting, training andcoaching to a variety of individuals and industries over the years, I have come to recognize that people generallyapproach the business building process in one of two ways.Everyone tends to be what I identify as either Cultivatorsor Harvesters. The problem is the business building processrequires both cultivation and harvesting. Read on to determine which you are and how to assure that you are bothcultivating and harvesting new business. Seven Deadly Newsletter Sins and How to Cure Them Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them. The Truth About Overtures Pay-Per-Click Program Before Googles AdWords, Overture was the preeminent pay-per- click program. Its still a monolith in its own right that deserves a closer look. Walking Talking Advertisements So youve made a sale. Great! Marketing as a Spiritual Practice “Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success. How to Avoid the 11 Biggest Mistakes of First-Time “If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But, writing a book can also be tremendously frustrating and unrewarding. A Dozen Tips for Writing Good Articles With the explosion of the Internet there is an ever-growing list of websites where you can publish articles. Very few sites will pay you for your content, so why would you want to do go to all this work For publicity reasons, to drive traffic to your website, and to increase your search-engine rankings, thats why! Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle The following traffic generating ideas do not require costlyset-up fees or minimum orders. Two of them can be printed in fullcolor with no extra charge. They all can be given away at tradeshows, as free gifts with orders, to new newsletter subscribers,etc. Try one or all three and watch your web traffic increasenext time your vehicle is caught in traffic. |
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