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Hey, Client, This Is Me! Sell With Your Writing Voice.Cathy Goodwin In a crowded market, clients will be seeking personality as they read what youve written -- theyll click right past pages that feel "been there, read that." Theyre looking for a voice that says, "Hey, client, this is me!" They want to know not just what you deliver -- but how. Will you be funny or serious A perky cheerleader or a sardonic commentator Will your view of life be based on "believe and it happens" or "what you see is what you get" Here are some tips to add your own voice to your writing. 1. Write from the heart. Too excited, passionate or angry to sit still Best time to connect with your voice. Grab a pencil and scribble ideas as you jump around the room. 2. Say something new. After forty articles on time management, your readers know about cutting projects into manageable chunks and setting priorities. Ho hum. Try "better than zero" or "turn your life into a time warp." 3. Tape yourself talking to a good friend about a product. Do your words sound different when you speak than when you write Transcribe the tape into an article for easy reading. 4. Picture your ideal client you do have one, dont you. Imagine that she is gushing about your service to a friend -- highly recommending you. What words does she use to describe your services What emotions come through 5. Cut. Then cut again. When you have to trim your piece to meet a word count requirement, notice that youre left with the most essential words -- all yours. 6. Write fast. Get the words down before your inner critic has a chance to participate. Edit later. 7. Reveal yourself: family, mistakes, secret dreams. When you feel just a bit embarrassed, or feel your private persona has become more public, youve probably just touched your audiences heart. 8. Be concrete -- not abstract. As writing guru Natalie Goldberg would say, "Its a geranium, not a flower." 9. If youve had voice training, be especially alert to creating the bland and the blah. Julia Roberts could hold an audience while she reads the telephone directory. Your copy has to stand alone, without dramatic oratory. Exercise 3 may not work for you. 10. Dont be afraid to break the rules: use slang and contractions. And its okay to begin a sentence with "and" or "but." Just tread carefully on the rules of grammar and spelling. "Your about to head off for youre great adventure" can be a credibility-buster.
| ![]() | ![]() | ![]() | RELATED ARTICLES How To Write An Effective FAQ Page Websites that have multiple pagesusually have a Frequently Asked Questions FAQpage. There are several good reasonswhy you should have one. Unlimited Wealth Creation Through Reseller Hosting Web hosting can be an exciting business start up for aspiring entrepreneurs. All you have to do to set up your business is become a hosting reseller, i.e., provide hosting facilities to website owners. Here as a business owner, you are buying space from a big hosting company, and redistributing the hosting space to other website owners. Web usability: The basics What is web usability & why is it important Hey, Client, This Is Me! Sell With Your Writing Voice. In a crowded market, clients will be seeking personality as they read what youve written -- theyll click right past pages that feel "been there, read that."Theyre looking for a voice that says, "Hey, client, this is me!" Most Common Search Engine Optimization Mistakes Understanding exactly what search engines do and what search engine optimization is seems to elude many new website owners when first starting out. The fact is that when you�re not familiar enough with the industry to determine SEO fact from SEO fiction can only mean trouble for your website. Could you be making those same mistakes with your site The Benefits Of Outsourcing The year 2005 is expected to be the year of "outsourcing". Conceptualize, Build and Publish a Web site Conceptualize, Build and Publish a Web site - Whats required to get started The Essential Conflict in Humans is between our Species Nature and our Consciousness The two parts of our beings: The Reality of Successful Web Site Today For a number of reasons, the analysis of customers feedback is too often given little attention. Still, people who ignore research are as dangerous as generals who ignore decodes of enemy signals c David Ogilvy. Its an inexcusable omission for those, who strive for having a successful web site. There are dozens of ways to receive feedback and unlimited ideas for your customer service improvement in it. But you cant afford phone everybody from your CRM list or correspond with each customer via email or regular mail. It will flatter them but bother you. Fortunately there is such a magic tool as web-based forms, which allow site owners to automate the process and to use the received data in your analysis; the analysis, aimed at your web site usability optimizing. Ten Basic Steps For Building A Web Site That Works The Importance of Links Link: {noun - lin[ng]k} 1 : a connecting structure: 2 : something analogous to a link of chain: as a : a connecting element or factorb : a unit in a communication system c : an identifier attached to an element as an index term in a system in order to indicate or permit connection with other similarly identified elements as defined by Merriam-Webster Online - http://www.m-w.com/ Part I : Getting Free Hits Using These Simple Tips & Tricks Search Engine Optimization Getting Your Site Seen By Search Engines Is your website listed on search enginesWhen people search for you, does your site show up on page 1 or page 20 of the search engine results Creative Offline Website Marketing Techniques Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost! Learn the Language of the World Wide Web If you are already on the web or thinking about it then you must know the terminology used on the web. Here is a Glossary of a few must know Web Terms. Blogging for Profits Bloging the act of writing to a blog has become one of the fastest growing trends this year and many internet gurus believe that this is the new biggest trend.Well, you might ask yourself what is the big deal I dont even know what a blog is 10 Things All Webmasters Should Know Geared Up with a website and lots of energy to make a mark online Spare some time and go through this. Youll be glad you did. If you dont already, this is something you MUST know! How to Create a Professional Website In Less Than a Week Heres a really simple way... any novice can create a fully functional website in less than a week. Building Web Sites Using Web Templates Gone are the days when you had to rely on a web-designer to design your websites. New technologies with innovative ideas have brought out a new variant to this trend in the form of ready to use website templates. ![]() |
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