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Ezine Publishing Information |
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Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing
Are You Ready For The Publishing Revolution? Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. You submitted it to an editor or publisher and prayed it would be published. Along comes the Internet and the monsters out of the cage. You now have the ability to self publish your work. You can throw up a Blog, hook up to an RSS feed and syndicate your writing. You can form online communities with other writers. Readers can give immediate feedback on your work. You can promote your work in the virtual book stores such as Amazon. The Internet has become a writer's paradise. With the advent of the Internet, you no longer are limited as a writer,. With a little research you can become a writer/publisher. Think of the possibilities. Every word you write can travel the globe in the blink of an eye. Why would you want to be a publisher? * You can make money before your book is even written. Before the Internet, writers had to find ways to support themselves while working on their novels or stories. Now if you've got a book that will take any length of time to complete, you can still make money by joining affiliate programs for books by other authors. * You can start an online newsletter. What an advantage you have over writers of the past. With your newsletter, your readers get to know you and your work. You have a waiting audience for the day your book is released. * You can start your own Blog. You can plug your Blog into an RSS feed and your work can be accessed on the entire network. * You can start your own affiliate program. Sites such as Clickbank take the hassle out of having an affiliate program. They process the orders and pay commissions to your affiliates. It's a turnkey system for under $50. Your affiliates are an army of salesmen ready to promote your work around the globe. They can reach more markets than you could on your own. It's leverage in action. * You can build a theme oriented site drawing readers and writers from around the world. It's like having your own Disneyland for writers. * You can set up your own autoresponder course geared to your market. Educating and selling on autopilot. * You can create free ebooks. Take a few of your chapters and create the book as a preview. You're giving readers enough information to decide whether they want to buy your book. You can also add links to your website, Blog and other books in the free book. . * You can write for the online newsletters in your target market. As an ezine writer there are times I've had an article circulated to millions of readers in a single week. * You can allow webmasters to host your articles on their site. Imagine thousands of websites promoting your work. Think it can't happen. Think again. Without even realizing it was happening, my articles are published on 4000 websites at any given time. Most of those articles are there for the duration. Imagine what you could accomplish if you put some effort into self promotion. I've just scratched the surface of the possibilities. The difference between being a writer or a writer/publisher is just a shift in mindset. If you're willing to get out of your comfort zone, the skies the limit. There's a cartoon that illustrates the mindset of a winner. There's a little boy throwing the football with his father. His father looks at him and says, "Son, with a little practice, you can be making the big money they're paying professional football players." The little boy smiles and looks at his father and says, "Dad, I don't want to be a football player. I want to be the man who can afford to pay all those salaries." From the mouth of babes. It's in your hands. Do you want to stay in your comfort zone and limit your possibilities, or do you want to expand your thinking and build a publishing empire? In the immortal words of Shakespeare, "Why, then the world's mine oyster, Which I with sword will open." Is the world your oyster? If not maybe it's time you expanded your thinking. Wishing You Success, Copyright (c) John Colanzi. John has been writing on the Internet for 5 years and has a special gift for you. Sign up for your complementary e-Course "How To Build Your Business With Free Advertising." Visit: http://www.thesimplesystem.net/cashflow.html
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RELATED ARTICLES
7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go. It is, after all, one of your first impressions with prospective customers ? and first impressions absolutely do count on the internet. Not only is your welcome message a natural opportunity for you to connect with your subscribers, it's also your chance to make sure they remember you with positive anticipation so that they will be eager to open up your next message when it arrives. The Power of Personality Owning an online business and publishing an ezine can be very frustrating, AND rewarding! There can be 100's or even 1000's of websites and/or ezines that are almost exactly like yours. 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Trade Journals As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In many industries this is the case. Many of us use to get free Industry Trade Journals, yet many have now gone out of business and others are being a little more particular than normal. Some send you questionnaires every three months to make sure you are interested and reading their material. Most companies DO NOT advertise in such trade journals. A few do, mostly for brand name recognition, although in my opinion it is a lot of money considering the much lower costs of Ezines and Internet Advertising. Some believe paper trade journals or Industry Rags as they are often called are waste of advertising money, even worse than attending some under attended trade shows. Coping With Those Dreaded Ezine Publishing Deadlines Time, of course, doesn't stand still and never did, and it's no wonder at all that in this highly pressurized modern world of ours, time is regarded as a valuable commodity or precious resource. Ezine Publishing Donts When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers. 10 Benefits Of Submitting Articles To Ezines 1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and email address in your resource box. The Five Deadly Fears of E-Newsletter Publishing 1. Fear Of Having Nothing To Say The Sure-Fire Ways To Increase Your E-zines Readership! Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for the results. Explode Your Business You can make a decent income selling products and services but you can become insanely rich by creating and controlling markets. Producing Ezines for Growing Your Business What an ezine is ? An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine is a mutual bargain, a kind of compromise between editor and his subscribers. How comes that ? Let's see : Every ezine has a topic : marketing, humor, gardening, sports, etc... An ezine can and should contain lots of helpful information and resources related to its topic. Everyone interested to receive these information, subscribe to ezine. On the other hand, besides all above information and stuff, the publisher delivers and materials promoting his business. The bargain I've spoke before is simple: subscribers agree to receive promotion materials altogether with other information they are interested in. An ezines is an excellent recruitment tool for your business. Let's say you sell books online through your website. If you chose 'new issues' as topic for your ezine, you will recruit more prospects for your venture saying "come here to see the newest books" than saying "come here to buy the newest books". Ezines are very efficient in business development. From the very beginning I can say that they target the market(s) you are trying to reach with your products and services. As I said before every ezine has a topic. By choosing this topic close related to your business you may be sure that your subscribers are interested by your business as well, because they enjoy the ezines' topic. I already told you above that ezines are perfect promotion tools by delivering advertising materials to subscribers. I can tell a day or two about ezines and how they can help to grow a business. I just want to tell you something very important. If you decide to publish an ezine, you must learn that there is a lot of work to producing a quality one. You should pay a special attention to the following items: How to discover your real audience - the ones who want what you have. If is better to write your own content than using someone else's. How to choose an attention-getting, enticing name for your email newsletter. What popular sections you can choose to include in your own ezine. Editing in plain text vs. HTML - what you must know before making this choice! Resources for building your subscriber base fast. Places to submit your ezine to gain more exposure and more subscribers. How to sell advertising and the amount of money you'll make. And the list may continue. Only by reading these 8 points you can see that publishing an ezine means work and abilities. It's hard but not impossible, you may learn by doing, from articles and books or talking with experienced publishers. Are We Dating or Married? You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the current web page and complete the form.But wait... what are you asking for? If you're asking formore than my name and email address, I will hesitate. 7 Power Packed Tips To Increase Your Ezine Publishing Success 1. Use autoresponders to publish and promote your ezine. Does Your Ezine Publisher Try To Rape Your Pocket? If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic. 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Whereas with an external publication you're quality-controlled by someone outside your organization (the publication's editor) who is therefore independent and autonomous, the equivalent person connected with an internally produced newsletter is either you, or someone else who gets paid by your organization. ![]() |
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