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Ezine Publishing Information
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How To Make Your Subscribers Stick To You Like Super Glue One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining. This slows down the overall growth rate. Should You Upgrade Your E-zine From Text to HTML? A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. They made my text e-zines look boring. How to Make Your eZine Work for You Long After Its Published If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today. 10 Ways, How To Get Significant Exposure For Free Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly. Ezines may include ads, articles, jokes, quotes, advertorials, business opps, brief up dates about the publisher's site or business, testimonial and much more. Internet Marketing Strategy: 9 Pragmatic Ways Increase Your E-zines Subscription It is possible to increase the subscription to your e-zine or newsletter. Gosh, What Am I Going to Put in My Email Newsletter THIS Month? So you decided to put out a monthly newsletter, because "that's what smart marketers do." This is a terrific idea! After all, really good content is the way to your readers' hearts, and everyone loves to receive presents in the mail (or, email in this case). Word Newsletter Templates - How to Easily Create Them You can use Word newsletter templates for both Word and PDF newsletters. PDF is one of the most popular newsletter formats because it is easy to read and user-friendly. 7 Benefits Of Using Newsletter Templates 1. Time saver. To get going make a quick visit to http://www.free-newslettertemplates.com/newsletter_templates.html and grab some templates for free. You could then have a basic newsletter ready to send in no more then 10-15 minutes. The template will work as a guide, saving you up to hours of work. Section Ideas to Include in Your Newsletter Design A good newsletter template is not only consisted of a good design, but also good sections to make your newsletter interesting. E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine You publish an e-zine, you may consider to start charging a fee. Medium and the Message A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publishers fear that freely distributed and cost-free "cracked" e-books will cannibalize print books to oblivion. Delivering Your Email Newsletter After creating your email newsletter, you face the challenge of delivery. With a printed newsletter, there's usually only one method of widespread distribution: the post office. 5 Keys To A Successful Ezine There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order. Email Filters Catch Dolphins Along With Sharks What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? 21 Questions to Ask Any List Service Before You Sign on With Them If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you. Do they use MULTI-PART MIME technology? You'll need this if you want to publish an HTML newsletter. Otherwise you'll have to send out multiple versions for users who can read HTML, users who can't read HTML, and users on AOL. Do they offer some type of ORIENTATION OR TUTORIAL? If you're new to the game and/or technologically challenged then you'll appreciate any type of help they offer for new clients. What's their CUSTOMER SERVICE like? Are they prompt to get back to you via e-mail? Can you call them if you have a problem? Are they available more than standard business hours? What about weekends? Contact them and see how long they take to get back to you -- if it's longer than 24 hours, definitely keep looking. Do they NOTIFY list owners if there's a PROBLEM with their service? If so, how, and how quickly? Do they have CUSTOMER TESTIMONIALS to share with you? Or even better, client references? Contact some of these folks to see how their experiences have been. Do other BUSINESSES LIKE YOURS use their service? If most of their clients are large corporations, small businesses like yours may not get the attention they deserve. Is their interface EASY TO USE? Meaning is it easy for you to setup and launch each issue of your e-zine. They should offer a demo or let you access the 'mission control' area that you'll be using to test it out. Can you MANUALLY ADD AND REMOVE people to and from your list if you want to? Sometimes you'll need to do this, so you'll want the answer to be "yes" -- especially if you're moving over a list you've already collected. Can you access SUBSCRIBER REPORTS? How and how often? You'll want to know on a regular basis how many subscribes and unsubscribes you've had since the last issue. What appears in the "FROM" field when subscribers get your e-zine? You want it to be YOUR name if possible. Some spam filters screen out e-mail that does not appear to come from an individual person. What appears in the "TO" field when a subscriber gets your e-zine? You want it to be the person's name if possible. Along the same lines, some spam filters screen out e-mail that does not appear to be addressed to the individual person. Who has ACCESS to their servers and your list? Anytime you hand over your customer list, you're taking a risk. You don't want your service or anyone else using your list for spamming purposes. What happens if some addresses are UNDELIVERABLE? These are also called "bounces" or "bounce-backs." You don't want them to automatically remove names for "soft bounces," which are due to temporary conditions like full mailboxes. How do users SUBSCRIBE AND UNSUBSCRIBE? Do they have to visit a Web page or can they do it via e-mail (best if both options are available). Is the process single or double opt-in? (Double is better for more security - the user has to respond to a confirmation e-mail before she's added to your list.) Is the process kept simple? Can you customize your LIST SERVER DOCUMENTS? This means messages like your subscriber welcome and goodbye messages. (You'll definitely want to be able to do this, since the prewritten messages many list services use are horribly cold and confusing.) Can your e-zine give PERSONALIZED GREETINGS AND MESSAGES? Not necessary, but a very nice feature. For example, if your e-zine came to me, it would start off with something like, "Hello Alexandria!" How often do they BACK UP their servers? It should be at least once every day. Also ask if you can download your lists to back them up on your own, as a backup to their backup! Can you send a TEST MESSAGE out to yourself or another person before you send out each issue for real? You'll definitely want this because it's the best way to see how your e-zine looks on the recipient's end, do a proofread, and check all your hyperlinks. Can you see stats on your CLICK-THROUGH rates? If you publish in HTML, you should be able to see how many people - and even exactly who - opens your messages. Can they AUTOMATICALLY ARCHIVE your issues if you'd like them to? Some services will archive your e-zines at their site, others can configure it so they're archived at your own site (which is better). Are they currently BLOCKED anywhere on the Web? If so, it may mean they've been reported for allowing spammers to use their network. You don't want to work with any list service that's been blocked anywhere, because it means that your e-zine won't reach all of your readers. Understanding Ezine Publishing! I can remember my first reaction to word "ezine". What is it? The word "ezine", (pronounced ee-zeen), is a shortened version of "electronic zine", which is a word used to describe short self-published "electronic magazines". Emerging Trends in Web Content and Web Publishing Content is King but the web pages are still littered with writing that does scant justice to the word content, least of all creative, useful and valuable content. What Makes An Ezine Worth Reading? What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders?? 7 Power Packed Tips To Increase Your Ezine Publishing Success 1. Use autoresponders to publish and promote your ezine. 7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go. It is, after all, one of your first impressions with prospective customers ? and first impressions absolutely do count on the internet. Not only is your welcome message a natural opportunity for you to connect with your subscribers, it's also your chance to make sure they remember you with positive anticipation so that they will be eager to open up your next message when it arrives.
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