|
|
| Public Relations Information |
|
|
|
|
Public Relations InformationUsing Media and PR to Your Advantage.Lights...camera...ACTION. Killing Them SoftlyThe world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too little compared to the suffering, pain and financial losses that the organizations? stakeholders suffered. Trust of millions of investors was lost overnight. What Kind of PR Makes Sense?For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people? The Most Important PR In AmericaJust happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager?s key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. Then it moves those external stakeholders to take actions that help the organization succeed. Managers and PR: One Thing Is ClearAs a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint to alter key external audience perceptions that lead to changed behaviors ? behaviors you will need to reach your managerial objectives. Managers, Which PR Is Right For You?An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading directly to reaching your objectives. Achieved, incidentally, by persuading key outside people with the greatest impacts on your organization to your way of thinking, then moving them to take actions that help your unit succeed. A PR Question For Chinese ManagersAs the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers ? tutored as they have been by European, North American and other PR specialists ? continue to apply major public relations emphasis to print and broadcast communications tactics. In other words, do they still see PR through the lens of simple publicity, as many in the West still do? Right PR Focus A Powerful AdvantagePowerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of those important outside audiences of yours that MOST affect your department, division or subsidiary. How to Keep PR Working for YouManagers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed. Gaining Free Publicity Through Press ReleasesOne of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising. Public Relations Writing: Write Better Press Release Headlines With More Impact in Less TimePublic relations writing when writing press releases can be a real challenge. Starting A Publicity ProgramSuccessful buisnesses know that media attention reaches consumers better than advertising can. A feature story on a start-up's new product or service, for example, can send the business into a new stage of growth. Publicity can help bring your business greater visiblity and success. Publicity lets the public know you exist and creates crediblity and good will. That makes customers and prospects more receptive to your products and services. Why News Releases FailSorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession). How PR Helps Fiercely Competitive ManagersFiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives. Etymology- How Words Change Over TimeEtymology is the study of the origins of words.
More Articles from Public Relations Information: |
|
|
|
RELATED ARTICLES
How to Write Press Releases That Work And Get Free Publicity One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you? Maybe the Strongest PR on Planet Earth? Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving their managerial objectives. Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media The media need you. Need the information and expertise you offer, that is. But they are not encyclopedias. They don't serve up information. They serve up stories. PR Planning: Mapping Out Your Strategies, Tactics With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost. 10 Tips for Tantalizing News Releases Want to get radio interviews and coverage in print publications to sell more books? Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM? If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright. What is GuerrillaPR Anyway? Public relations is the art, as one of my colleagues put it, of "offering people reasons to persuade themselves." In other words, we are not Madison Avenue; we don't tell people what we want them to think. Rather, we give them evidence, facts, and opinions that help them reach a conclusion. If we're good at what we do, they will reach the conclusion we've been hired to promote. Underestimating the Power of In-House PR Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect. Using the Media - Five Reasons Why The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary. Austin?s Annual Charity Event with KVET In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market my company franchised in. One event in particular was a standout; the Austin's Annual Charity Event with KVET. Free Radio Publicity for Marketing-Minded Financial Planners Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers. Do-It-Yourself PR: An Accident Waiting to Happen Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He organized an event to launch a ground-breaking new product and couldn't understand why no one covered the event. Two Donts for Financial Planners Seeking Free Publicity Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth. Are You Dissing Public Relations If you leave a star player sitting on the bench, you could be the loser. Imagine PR Like This Helping You As the kids say, how cool is this? Make Sure Your Media Room Rocks If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about? Make Your PR Budget Work Harder Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives. Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received. Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active The Acai Berry is starting to gain world wide recognition as a "wonder of nature." On a recent Oprah Winfrey show, titled 'LOOK 10 YEARS YOUNGER IN 10 DAYS," it was named as one of the top ten superfoods in the world for combating the effects of aging. In a location piece shot for and aired on NBC's Today Show, the Acai Berry was referred to as, "the Viagra of the Amazon." Research has shown that the Acai Berry contains more potent antioxidants than any other edible fruit on the planet. It contains over 30 times more beneficial flavinoids than red wine. PR: The Thrill of a Good Idea The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!
|
| home | site map |
| © 2005 |