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Public Relations InformationPublic Relations & Your Small BusinessThe practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their company. While public relations is the key to maintaining a company?s image and reputation, the bulk of work in this industry is dedicated to facilitating success rather than evading disaster. And now more than ever, a growing number of small businesses are seeing the benefits of well-run PR in the success of their overall marketing plan. Promote Your Products With A Press ReleaseWriting an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don?t need to be a writer, but you need to clarify exactly what it is you are selling. She Who Has the Gold...?makes the rules, of course. How To Write A Press Release: The 10 Commandments Of A Great Lead ParagraphHow to write a press release is a major challenge facing both experienced and aspiring PR professionals. How to Form a Relationship with a NewspaperHow do you make a good relationship with a newspaper so that you can get new contacts? Press ReleasesHow do press releases or interest stories have an effect on meeting new potential clients? Making Great AnnouncementsWhen do you use the newspaper for publishing announcements for promotions or new partnerships? The Right HookHave you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah? PRs Big Bang TheoryLots of theories out there about public relations. The Ratings are ComingSmall businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth. Media Training: When Reporters Bully YouUNDER FIRE Turn Your Business? New Year Resolutions in PR RevolutionsAs eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions. Why Not PR That Gets Real Results?And not results you can measure only in terms of magazine circulation, TV audience numbers, or news release pickups. VIP Database; Does Your Company Have One?The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, ?what is that; who would I put in it?? It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections, human resource directors, P.R. directors and presidents of large companies, etc. And anyone who's anyone in your market or trading area should be put into your VIP database for easy reference. We recommend using a Microsoft Excel Spreadsheet as a format. Getting to Know Your Local City Council MembersThe easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed. Many will not ever answer the phone, but events they must be cordial and open to all. Explain who you are and your business and thank them for some endeavor they feel strongly about in the city. If they are too busy to talk with, then make friends with everyone who talks to them and make sure they get a business card too.
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