Marketing Information

Finding The Cheap Clicks


As anyone who uses Pay Per Click PPC advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It’s a new phenomenon known as ‘keyword fatigue’, and its down to the overwhelming success of programs like Googles AdWords. As more and more advertisers realise the benefits of this form of traffic generation, so the number of people bidding for the same keywords increases, and the bid prices climb accordingly. Great news if you are a publisher taking a cut of the revenue, but not so welcome for those doing the bidding.

Do You Know When You Are Being Sold To


Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise

7 Quick Marketing Tips To Uplift Your Profits


1. Publish an ezine.

A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY


Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to me that modern advertisers are tying themselves into unnecessary knots in an attempt to reach audiences which they believe are becoming increasingly indifferent to their blandishments.

How to Have Your Own Online Party


Online parties can be a successful and fun way to build your home business. These parties are similar to home parties except that you do not have to pay a small fortune for refreshments and snacks! ;-

How to Build A Steady Stream of Customers--Step One


The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. This is the first in a series of five articles that examines those critical points.

The Top 7 Sales Blunders


We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them.

Irresistible Click-Me Tools for Marketing


Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective.

Like it or not…You’re in SALES!


Mention the word sales or salesman and two out of three people get a little clammy under the skin. “I hate sales people and I could never do what they do!” is what many say at the mere thought of having to sell something. How wrong they are.

30 Tips for Keeping Meeting Expenses to a Minimum


Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget. In other words, caution you to spend less, but expect miracles at the same time.

10 Phone Marketing Mistakes to Avoid


"I hate making marketing calls. I don’t know what to say and how to say it. I’ve been assigned to find new clients and in the past 4 weeks I brought in zero new clients."

10 Valuable Tips For Ezine Publishers


1. Write your own articles.

San Francisco-Based Company Introduces Pay-Per-Call Advertising


Is a phone call better than a click Pretty soon advertisers will be able to make the final call on that question.

If You Dont Know This, You Might Loose Your Commissions!


Are you aware that using certain tools to protect your affiliate commissions might in fact cause you to loose them

The Seven Secrets of a High-Sales Marketer


If you want to boost your website sales to the next level, youve got to think and act like a high-sales marketer. Heres how:

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