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Marketing Information
More Articles from Marketing Information: | | | | RELATED ARTICLES What I Learned From a Womans Magazine Its amazing what you can learn about marketing if you can just find the time to spend in a dentists waiting room. I was reading a certain womans magazine, which will remain nameless because of my allergy to lawsuits.The magazine obviously has figured out what sells well, given that it operates on a consistent formula. A Dozen Tips for Writing Good Articles With the explosion of the Internet there is an ever-growing list of websites where you can publish articles. Very few sites will pay you for your content, so why would you want to do go to all this work For publicity reasons, to drive traffic to your website, and to increase your search-engine rankings, thats why! Two kinds of Advertising for a Marketing Strategy Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you wont be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and its now easier than ever, youll never realize significant profits if you dont grow your business through effective marketing. 7 Ways to Stop "Selling" & Start Building Relationships Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking aboutselling that lead us down the wrong path with potential clients. NoInvaders.Org Proves to be "Interesting" and "Useful" in its Debut The immigration reform Web site "NoInvaders.Org" recently saw an escalation of Internet traffic on February 9, with an increase from 9 visits a day to 275 visits, and is maintaining a high traffic count daily thanks mostly to a press release sent in January to over 100 newspapers nationwide. The portal takes on the unenviable task of publishing six directories including complaints of immigration violations, those who hire illegal aliens, and a "Good Employer" directory for those who use the Basic Pilot Verification program to screen employee candidates for legal residency. Targeted Traffic - How Will You Achieve It Wouldnt it be great if your website was listed on the first page when your potential customers look for what you sell Engage Your Customer – Write About Benefits Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers How to use Emotional Content to Increase Visitor Response Did you know that many folks make "buying decisions" when they are moved emotionally Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions either good or bad when they are emotional. If something causes a customer to become upset, they become angry and try and solve it. If they become upset enough...theyll make a decision to perhaps discontinue your service and hire another service. On a positive side, the TV media bombards us with commercials that try to make an advertisers product seem fun or cute. The "emotional content" tactic is in nearly every advertising and communication media from print to radio to TV and yes, even the web. Emotional content is used to sell everything from fast food to childrens toys. The Lost Art Of Fundamental Copywriting What ever happened to good old fashion, fundamental copywriting Has anyone seen AIDA I mean, before you can run, you first have to learn how to walk, right Yet, I see it over and over again. Marketers who cant even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because thats what a few of todays copywriting experts are telling them they should do! Removing Obstacles to Sales During the summer Olympics I watched the mens and womens hurdles. Im always impressed by these athletes ability to run at full speed and leap the hurdles without breaking stride. 3 Ways to Gain and Keep Customers Using Postcards In today’s competitive sometimes cutthroat marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both. Courting Customers - From First Date to Marriage Landing a new client is like courting a potential spouse. The first date is usually a make or break situation and if the door is still open, the work has just begun. Like dating, you’d better give your prospect a pretty good reason to meet with you again, because there is usually more than one suitor. Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams "Notice me!" so insistently, they blend into an muffled chorus. Its not easy for one to stand out with a clear, distinctive voice - like a soloist above the choir. That only happens when the business is clear about expressing its unique "song," and understands what buyers most want to hear. Making Customer Satisfaction Surveys Work Why bother Does your Internet Marketing Pull "Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories: Secrets Of Getting Free Advertising The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them. Maximize Attention for Your Small Business If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximize the attention your products and services get. Discover Which Sales Triggers Are Most Effective When Mixed With SEO! We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an "ideal" target audience, there is another more natural aspect that Id like to just touch on here. Like it or not…You’re in SALES! Mention the word sales or salesman and two out of three people get a little clammy under the skin. “I hate sales people and I could never do what they do!” is what many say at the mere thought of having to sell something. How wrong they are. Advertising doesnt cost...it pays! Well this has been a busy day.I am truly fatigued.So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great. |
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