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Marketing Information
More Articles from Marketing Information: | | | | RELATED ARTICLES Exploring Beyond Keywords Into Behavioral Research If you have ever studied search engine optimization, then youll know that most educators place tremendous importance on performing good keyword research. After all, its true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. Its all about trying to attract the ideal audience of searchers to our Web site, right Is that not what most of people do They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site" For many Web site owners, their source of traffic is an after-thought. Why Insight and Flexibility is More Important than Perseverance in Marketing Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service. Getting Lucky with Systematic marketing In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked how she had gotten my name; Barbara told me Jeff had referred me. When I mentioned that I had met Jeff over two years ago, Barbara said that I sure was lucky he still remembered me. Getting The Big Picture Series: Part 5-"The Free-Way" #1 Will the search engines take notice of you Search engine placement is the most important aspect of internet marketing promotion. What is a search engine How to Avoid the 11 Biggest Mistakes of First-Time “If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But, writing a book can also be tremendously frustrating and unrewarding. Reciprocal Linking Overload-Any old link back will do Are you attempting to become a Google junior by adding thousands of links on your site Don’t bother, listen to these facts first. How To Jump Start ANY Business Typically it is said that when you open up a new venture, it takes fro 2 to 5 years of steady growth before you can call it a success.All things considered, this is true and because it is true, it is all the more important to do everything correctly, right from the start!So here are 7 guidelines on engagement for every business entrepreneur. Build Your Business by Building Relationships People do business with people that they know and trust. As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level. This process of building relationships can take many forms. Take a few minutes to review what is working for you in this area. Then consider these ideas to add to your relationship building toolkit. Top 3 Rules for Writing Effective Copy One thing all successful Internet marketers have in common is that theyre good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells! Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 1 ...because your online success depends on getting accurate keyword counts! Google AdWords: Like Playing The Lottery A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket. How to increase the ROI on your PPC campaigns Pay-Per-Click PPC advertising is one of the most cost effective and just plain effective ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer. 7 Tips for Successful Postcard Marketing Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. 30 Tips for Keeping Meeting Expenses to a Minimum Money makes the world go ‘round.And when it comes to meeting planning, money can probably get you whatever you want.However, few event planners have the luxury of an unlimited budget.Your boss may like to drink champagne on a beer budget.In other words, caution you to spend less, but expect miracles at the same time. The Reality of Search Engine Submissions Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way were submitting our Web pages and to rethink our submission strategies. Assumptions – The Hidden Sales Killer Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they NEVER make assumptions. One person Doug Maquire, www.MaquireMarketing.com sent me this story of a situation that occurred in a department store he worked in many years ago. Dont Forget your Existing Clients Quest for new clients shouldn’t ignore those who pay the bills Direct Mail – Don’t Assume, Just Test and Track Where to Start: Should You Advertise on TV When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV" Double the Effectiveness of Your Company Brochure Lets face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - youre laughing. |
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