Marketing Information

Creating Marketing Fireworks


If you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love fireworks

Great Telephone Skills


Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other face-to-face, a telephone conversation may not lead to favourable results; on the flip side, it may lead to unintended misunderstanding.

10 Explosive Ways To Elevate Your Sales


1. Publish an ezine.

4 Questions to Answer Before Contacting a Book Agent


Obtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts.

How to Avoid the 11 Biggest Mistakes of First Time Authors


“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But writing a book can also be tremendously frustrating and unrewarding.

Writing a Book’s Marketing Plan for Maximum Profit


Much has been written about book proposals. But less has been written about book marketing plans. This is wrong!

Build Credibility, Value and Trust on a Shoestring


Setting priorities in your business Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you dont sell; the beast, your business, dies. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it.

The Working Case Study


Next to white papers, case studies are the most popular tool in the technical marketers toolkit

Engage Your Customer – Write About Benefits


Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers

Are You Ready To Research Your Market


Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.

How to write a press release


A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.

Improving Your Inter-Company Communications At No Cost


Its all very well having a flashy and expensive advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same direction this could be the biggest leak in your plan.

Visibility Equates to Higher Profits


One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment ROI. Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market.

Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 1


...because your online success depends on getting accurate keyword counts!

Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 2


...because your online success depends on getting accurate keyword counts! Continued from Part 1. Contact Robin@SearchEngineWorkshops.com for the complete article.

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