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Marketing Information
More Articles from Marketing Information: | | | | RELATED ARTICLES Determining Visitor Types The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor. Marketing is a Patience Game “Get your positioning and your programs implemented properly, and the numbers will come.But you’ve got to have some patience.”– Jack Trout with Steve Rivkin“The New Positioning.The Latest on the World’s #1 Business Strategy” Resource Allocation So here you are…a business owner. Bravo! Marketing as a Spiritual Practice “Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success. Performing a Simple Competitive Analysis Marketing, in its purest form, is based on a thorough understanding of the arena in which your brand competes. That understanding enables you, as a marketer, to successfully promote and sell. Learn how to Measure the Effectiveness of Your Online Marketing Campaigns. . . in a free PDF download Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines Do you realize the power in that one simple statement Creating Sales Conversations Youve got a great product or service that beats the competition by miles. Once you get in front of people or get them on the phone, theyre sold. The only problem is youre not getting enough of those initial conversations with prospects started so you can convert them to clients. Instead of having your phone ringing of the hook with requests, you feel like your firm is the best kept secret in your industry. The Ultimate PR Edge: Getting Reporters To Open Your E-Mails You know that getting publicity is vital to the health of your business.You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage.Here’s what you don’t know:The vast majority of e-mails sent to journalists never get read. What is Pay-Per-Click Pay-per-click PPC advertising is when an advertiser pays for each qualified click that sends a search engine user i.e., visitor to the advertiser’s web page.PPC requires the advertiser to bid on key words or key word phrases chosen by the advertiser.There are many PPC advertising services available to choose from.Google AdWords and Overture are probably the two most popular in use today. The Working Case Study Next to white papers, case studies are the most popular tool in the technical marketers toolkit Power Words And Phrases I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. Schedule telemarketing time for more success Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects youve never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them. Brand Lo-o-o-o-o-ve... So... how have you been building your brand lately Building your first Web Site The ease with which visitors are able to use a Web Site is very important, especially if you`re trying to market something from the site. Usability is very much about how quickly and easily visitors are able to move around the site and not just about making sure everything on the site works. The Psychology of Urgency: Make Them Want It Now! “I’ll think it over and get back to you.”“Sure, we’ll do that someday.”“I need to check with my colleagues.”“Give me a call next month, then we can set a date.” How Mind Implants Increase Business Success If your business isnt as successful as you envision, whats holding you back You might say its a lack of capital, a lack of employees, a lack of *great* employees, a lack of time, a lack of inventory, a lack of ... whatever. But these and similar reasons is not what causes your lack of business success. These reasons - or excuses - are merely the results of a greater cause ... your thoughts. Wordtracker Wisdom: Common keyword questions and Answers One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker. If You’re a Marketer, You Should be Blogging Blogging has captured the interest of many across the World Wide Web. The cold, robotic nature of the virtual world becomes warm and cozy when we see personality and real life thoughts appearing on our screens. Sometimes we make a connection with the blogger that leaves an impression. We’re caught! Our natural curiousity will draw us back on a regular basis to get the juicy updates the blogger throws our way. Free Traffic Programs and How to Use Them I try to use as many free traffic programs as I can to increase traffic to my web sites. But does this traffic actually make sales for me Probably not directly but indirectly they can. Why Wordpress is now my Blog of Choice The more I use Wordpress, the more I love it. It has 2 very important features that Blogger doesnt yet support. |
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